Rilu Rilu Fairilu is a character franchise created in collaboration by Sanrio and Sega Sammy Holdings, illustrated by character designer Ai Setani. It is the second Sanrio franchise that was handled by two companies, the first being Jewelpet. The franchise was officially launched in December 2015. An anime adaptation produced by Studio DEEN, titled "Rilu Rilu Fairilu ~Yousei no Door~", aired on all TXN stations in Japan from February 6, 2016 to March 25, 2017. A second season titled "Rilu Rilu Fairilu ~Mahou no Kagami~" began airing from April 7, 2017 to March 30, 2018. A 3rd season titled "Oshiete Mahou no Pendulum ~Rilu Rilu Fairilu~" began its airing from July 7, 2018 to January 5, 2019.
Story
In a strange magical world of Little Fairilu live the Fairilus: small magical fairies representing flowers, insects and other entities who are all born from the Fairilu Seed. Each Fairilu is born with its own key, the Fairilu Key, that can open magical doors, casting magic spells. If the Fairilu finds the right door, it can finally mature into a full-fledged fairy. The doors also link to the human world. Fairilus must study and go to school to learn about the world in which they live, while meeting new friends.
1st & 2nd Series
The anime series focuses on Lip, a newly-born Flower Fairilu, and her friends in Little Fairlu. The series follows Lip's overall life in Little Fairilu while making new friends and learning from everything around her, growing up day after day. It also tells about the Fairilu friends' adventures in the human world, where they can meet their human partners who support their dreams and are willing to help each other fulfill them.
3rd Series
The anime tells about a human girl called Arisu Hanazono, who by chance discovered a magical pendulum and book, summoning Fairilus. She is a girl with many worries, but by meeting the friendly Fairilus and traveling into their homeworld, Little Fairilu, she gets a chance to solve her problems and change herself.
Characters
Flower Fairilu
;Lip ;Himawari ;Sumire ;Rose ;Rin ;Olive ;Dante ;Suzu and Ran ;Ajisai ;Sakura ;Higan ;Kasumi ;Azami ;Dahlia ;Jasmine ;Gerbera ;Margaret
;Fairilu Gole ;Fairilu Marge ;Kirara and Yurara ;Powawa ;Powalisa ;Teacher Bokkuri ;Omatsu-san ;Teacher Kingyo ;Teacher Leon ;Madame Neko
Humans
1st & 2nd Series
;Nozomu Hanamura ;Karen Hanamura
3rd Series
;Arisu Hanazono
Media
Merchandise
The franchise was first announced in Press Conference on December 11, 2015 as the second collaboration work between Sanrio and Sega Sammy Holdings, meant for the younger female demographic. It was revealed also that the series will have themes relating to flowers and keys, as well as mermaids and insects with characters officially based on the said themes. Merchandise of the series is officially planned, including stationary, toys, raincoats, clothing and more and was released in March 2016. In games, the series will appear in the next installment of the Apron of MagicArcade game. More information of the franchise was unveiled on the 2016 Sanrio Expo on January 30, 2016, which includes the Sanrio Puroland Mascot form of Lip as well as revealed merchandise.
Anime
An anime adaptation of the series, titled Rilu Rilu Fairilu ~ Yousei no Door ~ is officially animated by Studio DEEN and began airing in all TXN stations in Japan on February 6, 2016, replacing ' on its initial timeslot, and ended on March 25, 2017. It is directed by Sakura Gojō and written by Aya Matsui. The anime's opening theme is titled Brand New Days by Korean Pop group Apink as their 5th Japanese Single. The first ending theme is titled key of life by Shiggy Jr, the second is titled Kera Kera Acchi Muite Hoi! by Kera Kera, and the third is titled Rilu Rilu Wonderful Girl! by Yumiri Hanamori, Rina Hidaka, Aya Uchida and Aina Kusuda as Lip, Sumire, Himawari and Rose. A sequel, titled Rilu Rilu Fairilu ~ Mahou no Kagami ~ was announced by Sanrio via the official Anime Twitter account, began airing on April 7, 2017, and ended on March 30, 2018. It is directed by Sakura Gojō and Nana Imanaka, written by Akemi Omode. The first opening theme of this series is titled Papipupe Pon! by Girl group Apink as their 7th Japanese Single together with their song "Bye Bye", and the second is titled Sakura Saku Aoi Haru by Silent Siren. The first ending theme is titled Onegai Roji by Q-pitch, and the second is titled Fairy Smile by the same group. A third season, titled Oshiete Mahou no Pendulum ~ Rilu Rilu Fairilu ~ began its airing on Kids Station, Animax and Tokyo MX, and the premiere dates are July 7, July 8 and July 15, 2018 respectively. It ended on January 5, 2019 for the earliest. It is directed by Chisei Maeda and written by Akemi Omode. The anime's opening theme is titled Oshiete Mahou no Pendulum by Yumiri Hanamori and Ari Ozawa as Lip and Spica. The ending theme is titled "Suki" no Katachi''' by Yumiri Hanamori as Lip.
