Rip It
Rip It is an energy drink that is sold at Dollar Tree and is produced and distributed by National Beverage Corp., maker of Shasta, Faygo, and La Croix. It is National Beverage Corp.'s first energy drink.
The drinks come in more than 15 flavors, including some sugar-free versions and eight different shot flavors. Some flavors are available in both 16 ounce and 8 ounce cans. A second source mentions 13 flavors not including sugar free varieties.
Marketed as "energy fuel at a price you can swallow," the drink contains 120% daily value of vitamin C, 100% daily value of vitamin B6, and 170% daily value of vitamin B12 per 8 fl oz serving according to product packaging. It also contains taurine, caffeine, inositol, and guarana seed extract. Sugar-free versions contain sucralose and acesulfame potassium. Rip It drinks average about 80 mg of caffeine from all sources per 8 oz. serving according to product packaging. A 16-oz can of Lemoan'r has 204 mg of caffeine.
The brand sponsors Olympic champion alpine skier Julia Mancuso and the No. 16 car in the Automobile Racing Club of America driven by Joey Coulter in 2012.
The drink is also popular and widely consumed by U.S. forces in Afghanistan and Iraq.
