Ripple Music


Ripple Music is a California-based independent record label founded in 2010 by Todd Severin and John Rancik. The company encompasses a record label, a music publishing business, a marketing, promotion and sales team, and a Distribution for independent heavy metal bands.

History

Ripple Music, the record label, evolved out of the highly successful music site, , which Severin and Rancik launched in October 2007. Baring a tagline of "The Best Music You're Not Listening To," the Ripple Effect concentrated on in-depth, expertly written music reviews of new, lost classic, and unheralded artists. Early in their existence, Severin and Rancik concentrated on reviews from their own extensive record collections. But within a short period of time, the Ripple Effect had gained significant recognition within the industry and the format expanded to include new reviews, interviews, streaming songs, video uploads, legal downloads, and previews/sneak peeks. Within a year, The Ripple Effect was ranked as one of the top music sites in the world by and several other music sites. Most recently, The Ripple Effect was awarded the Recommended Reading Medal by , the home of Ibanez Guitars.
As the Ripple Effect's popularity grew, a radio show was added which was originally produced by Chris James , on blogtalkradio.com. Shortly, Ripple Radio was recognized as one of the featured radio shows at , and guests such as Marky Ramone, Fee Waybill, and Cy Curnin, amongst others, stopped by to chat with Severin and Rancik.
As both fronts of the Ripple enterprise continued to grow, Severin and Rancik were approached by legendary protometal heroes, JPT Scare Band, with the proposition of releasing several previously unheard JPT tracks. With that inspiration, Ripple Music, the record label was born. Shortly thereafter, several bands signed with Ripple Music, including two legendary 1970's protometal icons, Poobah and Iron Claw, plus newer, rising acts, Tripdavon, Fen, Modern Day Moonshine, and Kevin Beadles.
In 2010, the company debuted its initial releases "Acid Blues is the White Man's Burden" by JPT Scare Band, a re-issue of "Let Me In," the 1972 early metal classic by Poobah, and "Trails Out of Gloom," an album of dark, mysterious modern prog rock from Vancouver's Fen. Additionally, "You Can't Argue With Water," an album of rootsy americana rock from award-winning songwriter, Kevin Beadles came out on The Ripple Label. All titles were sold through international distribution and the . Ripple Music released albums in vinyl, colored double vinyl, CD, and digital formats. Due to the high quality of Ripple Music's initial releases, the label garnered immediate national media attention.

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