River Island


River Island is a London-headquartered high street fashion brand, which operates in a number of worldwide markets. Set up in 1948, by Bernard Lewis and his brothers in London. River Island is a private company owned by the Lewis family.

History

In 1948, Bernard Lewis started selling fruit and vegetables, and then knitting wool from a bombed-out site in the East End of London. Joined by his three brothers, the chain expanded to nine stores under the title Lewis Separates.
By 1965 Lewis Separates had a 70 store empire in the UK and it was decided that the brand needed a new identity. Lewis Separates was re-branded to Chelsea Girl, the name chosen because at the time the King's Road in Chelsea was the hub of fashion, music and popular culture. Chelsea Girl became the first UK fashion boutique chain.
In the late 1970s, two of the brothers left the business, leaving Bernard, David and their families in charge. They formed the Lewis Trust Group, for which David ran the other businesses covering hotels, property and investments, leaving Bernard to run the retail operation. This allowed the company to expand into menswear in 1982 with the launch of Concept Man stores, before they were merged with Chelsea Girl to become one retail brand under the name of River Island in 1988.
In 1993, the brand opened its first shop in Republic of Ireland. Since then it has expanded into a dozen markets including Russia, Poland, and various countries in the Middle East.
In 2010, River Island launched Kidswear. In 2011, Chelsea Girl was re-introduced as a capsule collection within River Island stores. In 2018 River Island launched RI Baby expanding its Kidswear offering. In September 2019 Will Kernan was appointed chief executive replacing previous CEO of 10 years Ben Lewis as the first non-family member in this role.

Stores

There are over 350 River Island stores across the UK, Ireland and internationally, as well as six dedicated online sites.
As of 2012, River Island no longer has physical shops in Singapore. In 2013, online fashion retailer Zalora began acting as a bridge between River Island and most of South-East Asia.

Design

River Island has an in-house design team at its West London Headquarters.