During the early stages of the company, Rock My World, Inc. raised more than $2 million in funding generated by the Irvine Company's The Vine SD and from institutional investors including Skullcandy, ZTE and Lighter Capital and were admitted to the Plug and Play Tech Center in Sunnyvale and to the tech incubator EvoNexus in San Diego. In an interview with co-founder and ex-Qualcomm staff Adam Riggs-Zeigen, he said that "from the beginning big goal is to help people live healthier lives." Speaking for Reuters in 2014, Riggs-Zeigen said: "We want to help people enjoy running more and perform better, because those are the keys to getting them to do that activity again." Also in 2014 for ABC News, he explained: "We help people run for longer, farther and faster, and do things they never thought were possible. It's amazing how the right music combined with the right tempo does that. There's strong research that shows music paced with your stride helps improve performance by up to 15 percent. There's a lot of evidence to making sure you have the right beat for your stride."
Features
The RockMyRun app contains thousands of mixes or "stations" produced by its professional DJs intended to increase enjoyment and performance during exercise. DJs who have provided mixes for the app include David Guetta, Zedd, Steve Aoki, Major Lazer and Afrojack. All of the music can be personalized based on the user's steps per minute, heart rate or ideal cadence allowing the user to "always hear the right music at the right time at the right tempo". All RockMyRun mixes are organized into stations to help users discover music that suits their needs. RockMyRun contains mixes of all genres and each station is categorized into their respective genres and displays tags to let users know the type of music contained in the mix. RockMyRun has two membership types; it is free as a standard member, but for uninterrupted listening and additional features, users can upgrade to a paid "Rockstar" membership.
Appearances in media
RockMyRun has been featured on television programs such as The Today Show on two occasions and on The Rachael Ray Show, and in positive reviews by many publications and websites including The New York Times on four separate occasions, TIME, The Huffington Post, The Denver Post, Men's Fitness, Real Simple, The Vulcan Post, The L.A. Times, Glamour, Paste magazine, PCMag, Dubai Week, BetaNews, CNET, CNBC, Reuters and Yahoo! Tech. RockMyRun has also been mentioned/recommended in books/publications such as A Practical Guide to Teacher Wellbeing by Elizabeth Holmes and Applying Music in Exercise and Sport by Dr. Costas Karageorghis. In a positive review by David Strausser for AndroidGuys in 2015, he praised the app in a detailed review, saying "The mixes are incredible and the rates are reasonable. The app is quick, beautiful." In 2018, Redbull.com recommended RockMyRun in preparation for the Wings for Life World Run in their article "10 essential hacks for running to work to get you in World Run shape". In 2019, The Fashion Spot included RockMyRun in their list of "The Best Workout Apps for People Who Hate to Work Out", saying: "RockMyRun matches music to the tempo of your running pace – the music literally follows your steps/heart rate. The app has thousands of mixes/music options along with tracking capabilities."
Partners
RockMyRun is partnered with the following brands/companies:
