Rodney Bingenheimer


Rodney Bingenheimer is an American radio disc jockey who was on the Los Angeles rock station KROQ. He joined SiriusXM's Little Steven's Underground Garage on July 16, 2017. He is notable for helping numerous bands become successful in the American market. His contribution to the music business has been described as important. He developed a reputation for being the first American D.J. to identify new artists and play "edgy new bands" such as Blondie, the Ramones, the Sex Pistols, Van Halen,
Guns N' Roses, Duran Duran, The Cure, Joan Jett, The Hollywood Squares, Hole, Symbol Six, No Doubt, Blur, Nirvana, Sonic Youth, The Bangles, X, Germs and many others.
He once managed a L.A. nightclub called Rodney Bingenheimer's English Disco in the early seventies.
He was the subject of a documentary by late filmmaker George Hickenlooper entitled Mayor of the Sunset Strip. He was described as a "famous groupie, now respectable" by Mick Jagger, and the film documented Bingenheimer's status as a person with numerous high-profile friends. In 2007, he was honored with the 2,330th star on Hollywood Boulevard.

Early life

Bingenheimer was born in Mountain View, California, to a star-struck mother who separated from Bingenheimer's father when he was only three years old. His father had wanted to be a celebrity but settled for attending celebrity golf events. His mother was described as a "difficult woman" and a "relentless autograph hound".
One report suggested he had a lonely childhood, since he often spent nights alone while his mother worked as a waitress. Another report suggested that the emerging rock music of the day became his "home" and a way for him to deal with the divorce of his parents. He devoured fan magazines; he was "obsessed" with stars.
When Bingenheimer was 16, his mother drove him to southern California and dropped him off at the house of Connie Stevens, and instructed him to get the star's autograph. Then she left abruptly. This was the beginning of a six-year separation from his mother, and he was on his own in Los Angeles, around the year 1963.

Career

When Bingenheimer arrived in Los Angeles actor Sal Mineo dubbed him "The Mayor of the Sunset Strip." He formed friendships with pop stars of the day such as The Byrds and Sonny & Cher, for whom he was a live-in publicist. In his own words, Bingenheimer "became the talk of the town because I had the perfect Brian Jones ‘do’."
Bingenheimer worked as an intern at Mercury Records. He escorted British pop star David Bowie to L.A. hot spots. He auditioned for the Davy Jones part in the Monkees. While he did not get chosen, he dressed like Davy Jones and had a similar haircut then later worked as a double or stand-in for Jones in the Monkees episode "Prince and the Pauper". The Monkees stand-in role was a "break" for Bingenheimer.
Bingenheimer was described as shy, thin and unassuming with a "squeaky voice", usually described as soft. One report suggested his voice was "so soft you have to lean in to hear it". Another writer described his voice as soft like a "harmonica that cuts through the angry noise of today's frat jocks". His voice has also been described as "tentative" and not a "vibrating personality" or a "great radio voice" but reflecting almost "painful sincerity". He was described as having a "small, womanish face" and that he's worn the "same haircut " for most of his life. Actor MacKenzie Phillips reportedly called him a "gnome" and he's been described as having a faint resemblance to Andy Warhol.
Bingenheimer became a groupie of sorts and formed attachments with prominent artists including Sonny and Cher. He met Cher by going backstage after a concert and according to Bingenheimer, she looked at him and said "Oh my God, you look just like Sonny!" They "bonded" and he went to work for them and "they took care of me," he said.
In a later interview, Bingenheimer explained that many artists grew to like and trust him because of his sincerity, taste in music and not being pushy. Writer Alison Powell in The Guardian wrote that his "sincerity helped him gain the trust of Brian Wilson, the Beatles, even Elvis". During these years he was photographed near countless celebrities from the worlds of acting and music and Hollywood, including John Lennon and Yoko Ono, Mick Jagger, Adam Ant, the Beach Boys and many others, almost like a "real life rock'n'roll Zelig." He ingratiated himself to many stars, people liked him. He got himself a job as a gofer for the Monkees and worked as a caterer at one point.
In those days of "free love", he found many young women to "mother him" and sometimes have sex with him. He was described as being a go-between serving the needs of young women and rock stars and often had sex with women as a precondition for them meeting rock stars later on, according to writer David Edelstein in Slate magazine. Wherever he went in the music and club scene, "his face was his passport". According to Led Zeppelin vocalist Robert Plant, Bingenheimer had more sex with women than Plant.
Incidents contributed to Bingenheimer’s notoriety. He and Sonny Bono were reportedly asked to leave the Hollywood restaurant Martoni’s because of their hippie appearance, which reportedly prompted Bono to write the song "Laugh at Me". Bingenheimer brought Beach Boys singer Brian Wilson to the recording session for Tina Turner’s lead vocal on the Phil Spector classic "River Deep, Mountain High," and he was included in a dialogue by the all-female band The GTOs on their Frank Zappa-produced LP Permanent Damage.
In the late 1960s he was hired by Nik Venet to do publicity for Linda Ronstadt’s group The Stone Poneys but he became so disenchanted with the LA music scene during this period that he moved to the United Kingdom where he enjoyed the London nightclub vibe with the help of his friend David Bowie. He discovered the nascent British glam rock scene and met other emerging stars such as Rod Stewart. Bingenheimer bought many records in London. It was Bowie who suggested that Bingenheimer return to Los Angeles and open a new music club.

Club days

Bingenheimer flew back and opened a nightclub initially called the E Club on Sunset Strip with two partners. Outside there was the British flag, the Union Jack. It served "British bangers" and beer. It had a small "VIP area" which was a roped-off section near the dance floor.
The club opened in October 1972 at 8171 Sunset, near his various West Hollywood apartments, and Bowie was one of the club’s first guests. It subsequently moved to 7561 Sunset and was renamed Rodney Bingenheimer's English Disco. In this version it became a favorite hangout for many rock stars and through the Disco Bingenheimer introduced much of the Los Angeles music scene to glam rock. At one point, Elvis Presley dropped by for "pints of Watney's".
The English Disco also featured occasional live performances, including appearances by The New York Dolls and The Stooges in 1973, and Iggy Pop staged his infamous concert on August 11, 1974, during which he performed an improvised "play" called Murder of the Virgin and which climaxed with Iggy repeatedly slashing his chest with a knife. In October 1974, Jerome T. Youngman and the band Punk performed with fellow Detroit band Mighty Quick.
Speaking of this period, David Bowie later recalled:
When the club closed in 1975, Bingenheimer was reportedly disenchanted with the stylized dance genre disco to the extent that he abruptly abandoned his club "English Disco," so as not to be associated with the popular movement. But a later report suggested that a disagreement between the owners was the primary cause of the club's closure. During this brief period between his nightclub and KROQ, he made extra money selling his Beatles memorabilia to David Daniel, a friend from his nightclub and the Rainbow Bar and Grill.
Bingenheimer briefly resurrected the English Disco in the early 2000s. The Los Angeles-based punk/new wave group The Von Steins performed at the grand re-opening.

Radio days: KROQ

Due to his far-reaching connections within the burgeoning Hollywood music scene, Bingenheimer was given a show on the then relatively unknown Pasadena FM and AM radio station KROQ, called Rodney on the ROQ, which began in August 1976 and ended June 5, 2017. His tentative voice conveyed a "painful sincerity" suggesting that he "loves the music he plays", introducing it like a matchmaker introducing two lovers – a person to a song.
His radio show strongly influenced the emergence of the Los Angeles punk scene in the late 1970s and was at odds with the prevailing country-rock style that dominated the West Coast music scene at the time. The show featured the latest punk and new wave and glam releases from London and New York, and labored to help celebrities build their careers alongside "anybody brave or stupid enough to put out a record in Los Angeles," he said. Bingenheimer later summed up his programming philosophy:
whose hit song 99 Luftballons became a hit in the U.S. in 1983.
Bingenheimer was one of the very few DJs on commercial radio in Los Angeles who was described as having autonomy over music selection. For example, he was described as the first DJ to play many then-up-and-coming bands, including The Runaways, Blondie, the Ramones, The Hollywood Squares, Social Distortion, Van Halen, Duran Duran, Oasis, The Donnas, No Doubt, Dramarama, The Offspring, The Go-Go's, the Germs, The B-52's, X, The Vandals, Buck Brothers, the Sex Pistols, Teenage Fanclub, The Smiths, Siouxsie and the Banshees, Suicidal Tendencies and others.
Nena's song "99 Luftballons", a hit in German-speaking countries in early 1983, became a hit in the USA in 1984 after Bingenheimer promoted it. Nina Hagen and Christiane Felscherinow, who promoted the film Christiane F. – We Children from Bahnhof Zoo, joined his show. Christiane was asked by a listener, what kind of music she liked. So "99 Luftballons" was put on air. It went on to become a worldwide hit—an event that arguably would not have happened if not for Bingenheimer. Also in 1983, KROQ became the first radio station to play the Venice crossover band Suicidal Tendencies, when Bingenheimer added their song "Institutionalized" to its playlist.
Bingenheimer developed a reputation in Los Angeles for being a kingmaker for new artists. His show became an influential part of KROQ, which was a strong influence nationally. One reporter wrote "if you make it onto KROQ in America, you've made it in America. This is the house that Rodney built and which corporate radio has spread like spores across the nation."
Many bands knocked on the parking lot door of KROQ’s studio in Pasadena and handed Rodney a copy of their music. If he liked a track, such as Agent Orange’s 1979 hit "Bloodstains," he would play that song within the hour. In 1978, guitarist Eddie Vincent and drummer Tad of The Hollywood Squares gave Rodney a copy of their just released 45 single at his studio door. Within minutes Bingenheimer introduced the mysterious group to his wide listening audience and played "Hillside Strangler." The song promptly charted in Record World’s New Wave Hit Parade. Power pop band Candy singer Kyle Vincent, who at the time was Kim Fowley's personal assistant, tells a similar story: "We had just finished recording a few tracks with Kim producing. He told me to take one of the songs over to Rodney's studio, knock on the door, and tell him that Kim says we're the illegitimate sons of Rick Springfield and the Go-Gos. On the way back to my apartment Rodney talked about it and then played it. That was pretty historic for us." Bingenheimer was credited for giving the group Broken Bottles a big break by playing their single Gothic Chicks.
In 1995, Bingenheimer introduced a segment to his show titled "American in London," co-hosted by Liza Kumjian-Smith, focusing on news and releases from upcoming British bands, which brought Brit Pop to the US and broke many UK bands such as Coldplay, Doves, Muse, Pulp, and more recently the Arctic Monkeys, among others.
In the final years of his weekly show, he had been relegated to the midnight to 3:00 a.m. slot on Monday mornings. In 1998, he interviewed the Toronto band Chicklet when they dropped by the station while on tour. This was his first live air interview in years, with an interview of Bad Religion said to be his last prior to this occasion. Film critic Roger Ebert quoted another employee of the station as having said that the station management was "afraid to fire him... because he's the soul of KROQ." Bingenheimer was also responsible for three Rodney on the ROQ compilation albums as well as the compact disc and later digital download compendium. Also Flipside worked on the Rodney on the ROQ compilation album projects with Posh Boy Records and Rodney Bingenheimer to help unite the project together. The album's inserts were issues of Los Angeles Flipside Fanzine. Each insert includes the bands of each volume including pictures and interviews gathered by Flipside. Rodney on The ROQ Volume 1 included Flipside Fanzine insert Issue 21. Rodney on The ROQ Volume 2 included Flipside Fanzine Issue 28. Rodney on The ROQ Volume 3 included Flipside Fanzine Issue 35. This was a strategic time for a radio personality, a record label and a fanzine to work together to support and promote a growing musical underground and exclusive punk scene. "The Best of Rodney On The Roq" on Posh Boy Records. In an interview on June 29, 2017, talking about why his show was cancelled earlier on June 5, he mentioned that "I have no idea. They have new owners. They are going through a lot of changes right now". He continued to say, "But I was totally shocked. I went to a meeting and I thought it was with everyone, but it was just me. They said it would be better for me and I might not be happy there anymore."
He was present at "nearly every major interval in the evolution of rock 'n' roll" but was described as being relatively unknown outside of Los Angeles, according to the Boston Globe. But he never exploited his connections to become a "mogul", according to this report, which suggested that Bingenheimer might find such success "vulgar". Rather, he's been content to be a "hanger-on".
Another report painted the same picture:

Personal life

In Mayor of the Sunset Strip, director Hickenlooper examined Bingenheimer's life in a documentary format. According to one account, Bingenheimer was described as "intensely private" and was nervous about the documentary project to film his life; filming took place over a six-year period. According to this report, Bingenheimer found it was sometimes difficult to answer questions about his parents and love life.
The movie suggested that Bingenheimer has had sex with "scores of women" during his earlier days but those relationships didn't form into lasting attachments with any particular woman. He has never married but apparently still holds on to the possibility that he'll find a woman who has the "ideal 1960s vision in plastic miniskirt, Mary Quant lashes and ropes of bullion fringe."
In one scene in the documentary, Bingenheimer and a younger woman he is dating are talking on the camera, and it's only at the end of the scene that it's revealed that they're only friends; "by the time the scene is over, you feel devastated for him: his face says, I was jilted at the prom.", according to Boston Globe film critic Wesley Morris in 2004.
The movie "is a portrait of a man who has always needed celebrities to validate him," according to David Edelstein in Slate. He's been compared to the character in the Woody Allen film Zelig in which the character keeps appearing in disparate places. He dines regularly at a Hollywood Denny's restaurant, arriving at 1pm each day, according to one report. Nancy Sinatra dedicated a booth to Bingenheimer at Canter's Deli in the Fairfax District; a plaque commemorating the dedication hangs on the wall above the booth. He owns a "classic blue 1967 Pontiac GTO". He wears "trademark snug black suits".

Cultural appearances