Ruffles is a brand of ruffled potato chips marketed by Frito-Lay since 1961. Ruffles has many different flavors of chips such as Sour Cream and Onion, Ketchup, among others. The Frito Company acquired the rights to Ruffles brand potato chips in 1958 from its creator, Bernhardt Stahmer, who had adopted the trademark in or around 1948. The Frito Company later merged with H.W. Lay & Co. in 1961. The product is named as an analogy to the ruffle, a strip of fabric sometimes gathered, creating folds. Its longtime official product slogan is "RRRuffles Have Ridges!" The ridged are designed to create a sturdier, crunchier potato chip less prone to breakage in the bag, as well as standing up to stiffer dips.
Ingredients
Ingredients vary per flavor. The regular product ingredient list is: potatoes, vegetable oil, and salt. They have 160 Calories per 1 ounce serving, 10 grams of fat, 150 milligrams of sodium, 350 milligrams of potassium, and 2 grams of protein.
Variations
Ruffles are produced in a number of flavors in addition to the regular chips, some for regional markets: Salt & Vinegar, Au Gratin, Sour Cream & Onion, Barbecue, Cheddar & Sour Cream, Cajun, Molten Buffalo Wing, Loaded Chili and Cheese, and Tapatio Limon. Yakisoba, Stroganoff and Honey & Mustard, Paprika, Original and Cheddar and onion, Jamón and York'Eso. Ruffles are also available in low-fat baked, reduced salt, reduced fat, and fat free WOW brand/Olestra versions. In 2008, Frito-Lay produced a Ruffles Thick Cut version. Canadian flavours include Regular, All-Dressed, Au Gratin, Ketchup, Lightly Salted, Sour Cream & Onion, Salt & Vinegar Spicy Ketchup, Hotwing, Sour Cream & Bacon, Loaded Potato Skins *, Jalapeño Popper Flavour *, BBQ*, Cheesy Quesadilla *, Poutine, Chili Cheese, Mozzarella 'N Marinara, Cheesy Quesadilla, Hot Wings, Poutine, Spicy Ketchup, Sweet & Spicy, Ruffles Onion dip, Ruffles Ranch dip, Ruffles Buffalo Ranch Dip, Flame Grilled Steak, Harvey's Flame Grilled Cheeseburger, Hot Wings, Smokehouse BBQ Flamin' Hot BBQ In Indonesia, it is marketed under the Chitato brand, flavours include Original, Cheese, Beef Barbeque, Spicy Grilled Beef, Spicy Chicken and Barbeque Chicken.
