Rugged Maniac


Rugged Maniac is an annual obstacle course race, otherwise known as a mud run, hosted in multiple cities across the United States and Canada. Participants run a 5 kilometer course with obstacles ranging from muddy water slides, crawling through tunnels, jumping over logs set on fire, and scaling large, curved walls. Billionaire entrepreneur Mark Cuban is an investment partner with Rugged Maniac, after their appearance on season 5 of the hit ABC reality show Shark Tank.

History

Rugged Maniac was first established in June 2010 by founder and CEO, Brad Scudder, a former attorney. Rob Dickens, the co-founder and COO, was previously a corporate lawyer on Wall Street at Milbank, Tweed, Hadley & McCloy.

2010: Inaugural Rugged Maniac event in New England

In October 2010, the very first Rugged Maniac event was held in Southwick, Massachusetts, where they hosted over 2,000 race participants. Scudder used his savings from the past two years as a lawyer to fund the event, which featured race waves of 330 people every half hour and a festival with music, food and beer for the racers.
The event has since expanded to 30 event days in the United States and Canada. The largest event, held in the inaugural New England location Southwick, MA, boasted approximately 12,000 total race participants in the fall of 2015.

2013: Shark Tank appearance and investment from Mark Cuban

Rugged Maniac experienced steady growth and in 2013, caught the attention of Shark Tank, a reality television series in which entrepreneurs pitch business ideas to a panel of investors. In September 2013, the producers of Shark Tank contacted Scudder and Dickens to compete in the show. The initial investment they asked for from the Sharks was $1 million for 10% of the company. Eventually they reached a deal with Mark Cuban and settled on a $1.75 million investment for 25% of the business.
On January 16, 2016, Rugged Maniac, appeared again on Shark Tank in an update video. Since first appearing on the show, the Rugged Maniac event has expanded to Canada, increased in sales from $4.2 million to $10.5 million before and after Shark Tank, expanded to 28 cities, and created a second race called "The Costume Dash 5K", which debuted in Boston in October 2015.
Rugged Races LLC has been consistently listed as one of the most successful Shark Tank investment deals in terms of growth and profit margin since airing on the show.

2016: partnerships with Men's Health, American Cancer Society, NASCAR

In May 2016, American Cancer Society announced an official charity partnership with Rugged Maniac. As an extension of traditional walk or run for cancer events, American Cancer Society and Rugged Maniac have created a fundraising platform in which participants can raise funds exclusively for the society.
In June 2016, Rodale, Inc., the publisher of Men's Health and Women's Health announced its partnership with Rugged Races LLC. Specifically, Men's Health magazine would be working to bring in advertising partners for Rugged Maniac, in the form of branded obstacles, such as the 12-foot-tall warped wall. Men's Health had a previous partnership with Urbanathlon, but cited their motivation to work with a "bigger and better" brand in running events for their new partnership with Rugged Maniac.
In July 2016, Rugged Maniac was the title sponsor for Joe Gibbs Racing in the NASCAR XFINITY series at Daytona International Speedway. David Ragan was the driver of the #18 Rugged Maniac Toyota Camry, in place of Matt Tifft, who had been scheduled for brain surgery.

2016: hurricane hits North Carolina event

In October 2016, Hurricane Matthew threatened to close down a Rugged Maniac event in North Carolina. Originally scheduled for October 8, 2016, race directors decided to move the event date from Saturday to Sunday instead of canceling the event. In an official statement from the company to participants, they stated "This is Rugged Maniac, not a tea party at the retirement home."

Race event locations

Rugged Races is hosting 30 races in the United States and Canada in 2017.
Event2017 event datesCurrent venueMen's defending championWomen's defending champion
South CarolinaMarch 18Matt JonesMichelle Marsar
Phoenix, AZApril 15 / November 4David RobertKashara King
FloridaApril 22Seth RinderknechtJamie Styles
Oklahoma CityApril 29Brian PintaKaitlyn Bykowick
VirginiaMay 6 / Sept 23Piotr DybasHeather Ferguson
Los AngelesMay 13Veejay JonesSasha Souder
North CarolinaMay 20 / Oct 7Tony FleckensteinBrandy Martin
Northern CaliforniaMay 27 / Oct 14Jeff HuxholdEmma Overell
Kitchener, ONJune 3Tyler KrishenskeBethany McChesney
SeattleJune 10Aaron BarquistRicki Creger
Portland, ORJune 17Josh FryTasha Overmiller
New York CityJune 24Ben WhitbeckElysia Cronheim
New JerseyJuly 8 & 9Billy Allen / John HirschJane Seo / Christine Mandela
Kansas City, MOSeptember 9Jim KirtleySonya Eudy
Calgary, ABJuly 29Kody O'BrienNancy Loranger
Denver, COAugust 12Tyler VeermanLeslie St. Louis
Vancouver, BCJuly 15Matt PetranicChelsea Macklen
PennsylvaniaAugust 5Justin PavlickDixie Bonner
Atlanta, GAAugust 19Yuri ForceCassandra Aslani
Chicago/MilwaukeeAugust 26Matt HooverMargaret Cavenagh
Southern IndianaSeptember 2Taylor ClarkJill Vance
Twin Cities, MNSeptember 16Mike FergusonLacey Bourgois
Long Island, NYJuly 22Billy AllenSamantha Gesuele
New EnglandSept 30 & Oct 1Bronson Venable / John HirschAngela Peterson / Nicole Aleles
Austin, TXOctober 28Aaron BrabsonCamille McCue
Southern CaliforniaNovember 11Glenn RaczFaye Morgan / Michelle Starkey

Race details

Qualifying and placement

Rugged Maniac is open to participants aged 12 or older.
There are no qualifying standards to be met in order to be considered for placement. To be considered for the winning podium, runners must race in the "Elite Heat" wave of runners with timing chips. As of January 2017, the timing chip system has been removed and replaced with a manual record of the top 10 finishers in each category.
Skipping an obstacle results in the disqualification from placing in the top official results of Rugged Maniac.

Obstacles

Rugged Manic has 25 obstacles over a 5 km course. While the type of obstacles may vary from location to location, each course has 25 obstacles. This includes:
Rugged Maniac hosts an all-day festival during the event, which features live music, food, beer, and exhibits by their sponsor companies. Runners can participate all day and visit booths for free food and products from sponsors.
There is an awards ceremony following each race, which features a medal presentation to people in the following categories:
Activities such as full-sized bounce houses and mechanical bull riding are also available for all participants.
Progression of Rugged Maniac finisher medals.

Sponsors and charity

Rugged Maniac has sponsor partnerships with some notable names: Harpoon Brewery, the presenting sponsor, which will be hosting 12 races in 2016, the United Service Organizations, and the Air Force Reserve.
In 2016, Rugged Maniac announced a partnership with the American Cancer Society, which includes a fundraising platform for the ACS on Crowdrise. Rugged Maniac participants who donate the most significant amounts of money are eligible for rewards and prizes.
Operation Enduring Warriors, an organization that supports disabled veterans, participated in Rugged Maniac Virginia 2015. They are a team of veterans or active-duty military personnel who wear masks to restrict their airflow by approximately 25%, to symbolize the hardship that wounded or disabled veterans have to endure. They participate in obstacle course races, running races from 5K's to marathons, and cycling events alongside wounded veterans, to assist them over obstacles.