Running Into The Sun


Running Into The Sun is a Singapore-based concert organiser and concert promoter founded in 2009.
The company is best known for bringing the K-Pop wave to Southeast Asia, introducing acts such as Super Junior's Super Show 3 to Singapore and Malaysia in January and February 2011, Shinee World Tour in September 2011 and Girls' Generation's 2011 Girl's Generation Tour in December 2011.
Running Into The Sun also brought in Queen of Mandopop, Faye Wong's 2011 Comeback Tour to SIngapore and Malaysia in Oct 2011 after a seven-year hiatus. The concert made headlines as tickets were priced as one of the most expensive ever in the two cities.
Besides bringing in international acts, Running Into The Sun is also known for its original productions. The first Retrolicious festival was held in 2010 at Singapore's historical Fort Canning Park, in an outdoor music festival with artistes including Debbie Gibson, Johnny Hates Jazz and Rick Astley. Retrolicious returned in 2011 again at Fort Canning Park, with Belinda Carlisle, Bananarama and The Human League.
The company is headed by Creative Director Beatrice Chia-Richmond, who was also the Creative Director of Singapore's National Day Parade 2011 and a well-known figure in the entertainment, theatre and arts industry in Singapore.
Running Into The Sun was named by The Straits Times as the top entertainment company in Singapore in the annual Straits Times Life! Power List 2011, beating other well-established and older companies when the company was barely three years old. The title was given as Running Into The Sun "scored more high profile acts and media buzz than many older companies"
Running Into The Sun's headquarters is in Singapore, with offices in Singapore and Malaysia.

Past projects

  1. Swing Out Sister The Breakout Concert, 16 December 2009
  2. The Vlee Conference, 1–12 September 2010
  3. Singtel-Samsung Super Junior Showcase
  4. LG Lee Min Ho Showcase
  5. Youth Olympic Games Celebrations at Marina Bay with Beast and 4 Minute
  6. Retrolicious 2010, 9 October 2010
  7. Super Show 3 Singapore, 29 January 2011 - 1 February 2011
  8. Super Show 3 Malaysia, March 2011
  9. Retrolicious 2011
  10. Shinee World Tour Singapore, 10 September 2011
  11. Faye Wong Concert 2011 Singapore, 29 October 2011
  12. Faye Wong Concert 2011 Malaysia
  13. 2011 Girls Generation Tour in Singapore, 9 December 2011 - 10 December 2011
  14. Super Junior World Tour Super Show 4, February 2012