Rythu bazaar


Rythu bazaar, or raithu bazaar, is a type of farmers' market in Indian states of Andhra Pradesh and Telangana. It is run by the Governments of Andhra Pradesh and Telangana for small scale farmers with small landholdings. The first market started in January 1999 by N. Chandrababu Naidu

The raithu bazaar

In this market small scale farmers can sell directly to the consumers, thereby eliminating middlemen, who were exploiting both farmers and consumers alike. The vegetables cultivated on the farmer's yard are reaching the consumer directly. This direct sale resulted in the farmer getting a better price. It has helped in reduction of prices in other vegetable markets and vendors. This system became economical for both the farmer and the end consumer and ensured good quality by reducing transport.
The farmers are greatly benefited by this kind of business since they sell directly to the customers and do not pay any commission to the agents. The customers are also getting good quality produce. Thus they have become popular, creating a demand for the produce of small farmers.
There are many bazaars in Telugu states. In Hyderabad, capital of Telangana as of now there are 8 rythu bazaars developed by the Telangana State government.
It caught on well and the demand for such markets in Hyderabad and other parts of the state has increased.

Locations

There are multiple rythu bazaars throughout Andhra Pradesh and Telangana