São Paulo Fashion Week


The São Paulo Fashion Week is an clothing trade show held semi-annually in São Paulo. It is notable as "Latin America's pre-eminent fashion event" and it is considered the fifth largest fashion week after in the world behind New York, London, Paris and Milan. It has been controversial in the past because of a "longstanding bias towards white models." In 2009 quotas were imposed that required that 10 percent of models to be "black or indigenous" as a way to foster equal opportunity.
In April 2019, male fashion model Tales Soares, artistically known as Tales Cotta, has died after collapsing on the runway at the show. Soares was walking the runway when he suddenly stumbled and fell as he was about to exit. Soares received help after falling and was taken to a hospital where he later died.