SM Southmall opened on April 2, 1995, and is the first SM Supermall in the southern region of Metro Manila and the 5th SM Supermall ever built by Chinese-Filipino businessman, Henry Sy. The mall was the second SM Supermall to feature an Ice Skating Rink after SM Megamall. In March 2010 SM Southmall began renovations which many stores on the second floor have closed with some stalls on the sides offering small items on sale. During the redevelopment saw a newly refurbished SM Store, which relocated from the center of the mall to the side to accommodate more fashion stores and the addition of the IMAX cinema which was opened last July 14, 2011. The SM Storyland theme park was closed in May 2011 and was part of the renovation, however some of its rides and attractions were moved at the SM By the Bay Amusement Park at the Mall of Asia Complex. The fashion stores opened in December 2011 along with the grand re-launch. SM Southmall attracts global retailers including Swedish fashion giant H&M which opened on October 29, 2015, and Uniqlo which opened on November 7, 2014. Miss World 2013Megan Young was the new mall brand ambassador as part of the #SeeYouDownSouth campaign on August 7, 2019.
Features
SM Southmall has over 400 shops and service outlets, with six anchor stores. Among the noteworthy features of the mall are its center and south atriums. The center atrium, which once housed a large indoor fountain, is used for events such as concerts and presentations. The mall also features a skating rink at the second floor and a bowling center at the lower ground floor, that opened in May 2013.
Food Street
The Food Street at the back of the main mall is a group of restaurants which offers outdoor dining amid plants and an LED-lighted fountain.
SM Cinema
SM Cinema Southmall offers a total of 9 cinemas with 5 regular cinemas, 1 Event Cinema, 2 Director's Club Cinemas and 1 IMAX Theater, it originally features 8 regular cinemas.
Two Director's Club Cinemas were opened on April 24, 2019, along with the premiere day of , equipped with Dolby Atmossound system and Christie CP2320-RGB pure laser cinema projector.
Redevelopment and renovation
Three cinemas in the West Wing were temporarily closed on February 18, 2019 for renovation works, and re-opened on December 25, 2019, along with the celebration of the 2019 Metro Manila Film Festival, with the new Cinemas 1 and 2 equipped with digital surround sound, premium seating and advanced laser projection, and a 45-seat Event Cinema. Current Cinemas 6 and 7, which were the old Cinemas 1 and 2 at the East Wing, are remained open in temporary operations and were closed on February 27, 2020. Old Cinemas 3 and 4 were closed on February 10, 2020 and re-opened in the renovated wing on February 13, 2020. The old Cinema 5 was now closed on February 25, 2020, and re-opened on the renovated wing on February 27, 2020.
Mall complex developments
South Residences at SM Southmall
The South Residences at SM Southmall is a condominium with four 15-storey towers. It is located at the south parking area near the Pilar Village gate entrance.
SM South Tower
The SM South Tower is a two-tower, eight-storey BPO and carpark building, with parking on its four lower levels and offices above. with a total floor area of 55,092 m2. One of the main attractions in this building is the Bounce trampoline park.
Incidents
August 2, 2004: Five security guards and bank escorts were wounded when 10 armed men fired shots at them before taking two bags of cash from Banco de Oro.
August 5, 2017: A Pasay City councilor was hurt in a shooting incident at the mall's driveway at around 8:30 PM. Senior Superintendent Marion Balonglong, Las Piñas City police chief, identified the injured local official as Borbie Rivera. He was declared dead on arrival at the Asian Hospital and Medical Center in Muntinlupa City.
