Safe Hands Challenge


Safe Hands Challenge is a campaign launched by the World Health Organization in the wake of COVID-19 pandemic. It was launched on 13 March 2020 by Tedros Adhanom Ghebreyesus, the Director of World Health Organization. The campaign urges everyone to wash their hands regularly for 40 seconds to keep themselves safe and prevent the transmission of disease. The World Health Organization has also called forth celebrities from across the world to participate in the Safe Hands Challenge.

Response

Within 48 hours of its launch, 'The Safe Hands Challenge' was used as a TikTok hashtag nearly half a billion times. Celebrities including The Pussycat Dolls, Billy Porter, Deepika Padukone, Sachin Tendulkar have shared videos of themselves promoting hand hygiene as a part of the Safe Hands Challenge.