Safe Kids Worldwide is a global non-profit organization working to prevent childhood injury through research, community outreach, legislative advocacy and media awareness campaigns. Safe Kids Worldwide has over 400 coalitions in 49 states, and has partners in over 30 countries. The proclaimed mission of Safe Kids Worldwide is "protecting kids from unintentional injuries, the number one cause of death for children in the United States." It is a 501 organization.
Definition of preventable injury
Preventable injuries include car crashes, falls, burns, drownings, fires, medication poisoning, and similar harms. Safe Kids addresses unintentional injuries that can result in serious disability or death.
Safe Kids Worldwide achieves this goal through a number of accident-specific prevention and awareness-promoting programs. Some of these programs include:
Research: Safe Kids uses information from national injury databases and conducts original quantitative and qualitative research to explore how and why injuries happen and to develop effective behavior change strategies.
Community Outreach: Safe Kids has more than 400 coalitions in the United States and more than 25 global partners. Safe Kids coalitions provide community education, organize car seat inspection stations, hold safety fairs and sports safety clinics, and provide information to local educators and media.
Legislative advocacy: Safe Kids advocacy works at the local, state, federal and global level to ensure child safety is a top priority in the United States and around the world. Safe Kids works with partners around the world to elevate child safety issues on the around the world.d
Safe Kids has also worked with government agencies, administrators, and partners to achieve legislative success in risk areas, including drowning, sports safety and teen driving.
Media Campaigns: Safe Kids uses social and traditional media to reach parents, educators, legislators, and medical and public safety workers. Safe Kids promotes several risk area specific campaigns each year on topics such as sports safety, child passenger safety and medication safety. The organization also engages in media initiatives to spread general safety tips, information for new parents, and children’s product recall information. In 2014 Safe Kids received two Telly awards for educational videos.
Sponsors and funding
Safe Kids work is funded by corporate sponsors who underwrite its programs. Sponsors include the General Motors Foundation, FedEx and founding sponsor Johnson & Johnson.
