Sale (chain store)
Sale is a grocery shop chain in the Finland. It is owned by S Group. Chain was founded in 1989, when the S Group had begun to consolidate its stores under national chains. Initially, the chain was called S-ale. Before that, Sales replaced the former small S-stores that were not part of any chain. As of 2019, the chain includes 308 stores in Finland.
Sale's stores are typically located in countryside, small towns and suburbs, but it's not uncommon to see them in bigger cities, like Jyväskylä and Kuopio. The stores have a range of 1,700-3,000 products, mainly focused on food and hygiene products. Inside of the Greater Helsinki, the S Group uses the brand Alepa for similar stores.
