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Salon du Chocolat
The
Salon
du
Chocolat
is a
yearly
trade fair
for
the international
chocolate industry
.
Begun
in
1994
, the
event
is supported by the
French Ministry of Foreign Affairs
. It has previously been held in
Paris, New York
,
Tokyo
, and
Moscow
. It was held in
Beijing
in
2009
and
Shanghai
in
2010
,
reflecting
the industry's
interest
in promoting
China
as a new
consumer
of
chocolate
.