Sam Goi
Sam Goi Seng Hui, also known as Singapore's "Popiah King", is the chairman of Tee Yih Jia Foods. He is known for selling "popiah" skins, a soft, thin paper-like crepe or pancake made from wheat flour.
In 2008, he was the largest single shareholder in Super Coffeemix.
Goi has four children. His son Ben Goi served as chief operating officer of Tee Yih Jia. Ben died on 3 February 2019 at the age of 43.
