Samu-Jussi Koski


Samu-Jussi Koski is a Finnish fashion designer and the founder and Creative Director of Samuji.
Koski holds a Bachelor’s Degree in Fashion Design from the Lahti University of Applied Sciences in Finland, and a Master’s Degree in Fashion Design from the Polimoda Fashion School in Florence, Italy.
Before establishing his own label, Koski worked the major part of his career at the Finnish textile house Marimekko, where he started as an Assistant Designer in 2003. Two years later Koski was promoted to Fashion Designer and he began to design collections carrying his own name under the Marimekko brand.
The working experience was significant for the young designer and allowed Koski to develop his own signature style early in his career. Koski’s vision was well received, and in 2008 he became the Creative Director of the company.
In 2009, Koski moved on to start Samuji with the ambition to pursue a variety of creative projects. He began on his own but soon gathered a team of creative minds to help him with art direction, production, marketing, sales and finance. The first Samuji womenswear collection was launched in spring 2011.
Today, the company’s key areas are design and consulting. Samuji presents four womenswear collections annually, and a menswear line was introduced in fall 2013.