The controversial label "sastra wangi" originated among predominantly male critics in the early 2000s to categorize such young, female writers as Ayu Utami, Dewi Lestari, Fira Basuki and Djenar Maesa Ayu.
"There’s always a tendency to categorize literary work, and sastra wangi is one such category... The media came up with because we weren’t the typical writers who used to lead the local literary scene. Beyond that, I don’t know the meaning or significance of sastra wangi." —Ayu Utami
Feminist writerJulia Suryakusuma notes that reception of the label has been mixed. Those against the label argue that it demeans women, as if it "implies the authors are secondary and unintellectual, producing inferior works popular only because of looks and sensuality". Despite the controversy, the sastra wangi label has resulted in publicity and focused attention on the writers' style, word use and subject matter. Suryakusuma writes that "they cross sectors of class, ethnicity and religion, do not bear the psychological, political and ideological burdens of the New Order and explore daring sexual themes -- taboo-breaking even." The label has met with criticism from the writers themselves. Djenar Maesa Ayu, known for works such as Jangan Main-main Dengan Kelaminmu and Mereka Bilang, Saya Monyet!, considers the categorization "a kind of sexual harassment of her work". Mariana Amiruddin, manager of the women's magazine Jurnal Perempuan, argues that the label categorizes women based on their bodies, and as such does not consider their work as serious as that of male authors.
History
The sastra wangi movement is generally considered to have been initiated by Ayu Utami with her novel Saman. Arising after a period of heavy repression during Suharto's New Order government, the work inspired other young women writers to publish similarly-themed works, including poems, short stories, and novels. Critics - mostly male - labeled the nascent movement "sastra wangi" and took offense to the lack of femininity in the works. Utami's first novel, which fused sex and politics, was regarded as introducing a dramatic Indonesian literature, and led other young female writers such as Djenar Maesa Ayu and Fira Basuki to boldly take on subjects once considered forbidden for women. Utami herself has continued to write works with similar themes.
Themes and commonalities
A. Junaidi and Suryakusuma, writing in The Jakarta Post, note that sastra wangi writers have several things in common. The works tend to be launched in cafes and bookstores, with celebrities and reporters invited. The writers themselves are younger women, generally entering the industry around the age of 30, and often physically attractive. The works usually deal openly with sexuality, traditionally a taboo subject in Indonesian women's literature. This includes homosexuality. Suryakusuma notes that the traditional patriarchal view of sex, with the man as the subject and woman as the object, is reversed in these works, with women aggressively seeking and enjoying sex. The diction can be explicit, with terms such as 'penis' and 'vagina' being common. The diction and subject matter are often "shocking". Although works from a female perspective have been common in Indonesian literature, with works by Nh. Dini from the 1970s including references to sexuality, they were generally within the realm of social mores; the sastra wangi movement tends to go against these mores.
Reception
M. Taufiqurrahman, writing in The Jakarta Post, notes that several works by the sastra wangi movement have been well-received internationally. Suryakusuma notes that the sastra wangi works have "spearheaded literary development" in Indonesia since Saman was released. Although historically, Indonesian literature has not been very commercial within the country, with most novels selling only several thousand copies and even large publishers only producing print runs of 3,000 or less, works by Djenar Maesa Ayu and Ayu Utami have sold tens of thousands of copies. Saman itself sold 100,000 copies. Poet Taufiq Ismail was heavily opposed to the sastra wangi movement, writing that "genital literature had gone too far". Meanwhile, novelist and literary scholar Sapardi Djoko Damono wrote that the future of Indonesian literature was "in the hands of women writers."