Schön!


Schön! is an English-language fashion magazine, launched in June 2009, and currently based in London. It is a biannual publication and is available in print, as well as online, iPad and iPhone and for download on the magazine's website. The title in German means "beautiful."
According to its website, its goal is "showcasing a dynamic and diverse array of ideas and talent" in art and fashion. In a recent survey conducted by the magazine, its readership is 45% male, 55% female, and the median age is 28 years. 56% earn more than £125,000 a year. The magazine was distributed in 2012 with 115,000 copies into 43 countries, and has recently arrived in China and Brazil.

History

Schön! began as an online magazine intended to showcase the work of the online creative community Nineteen74.com, a 2009 Official Webby Honoree. It reflected the community's global scale by featuring articles, photos and work from each of the continents from which members of the community hailed. In the first few issues, features and articles were organized in terms of their continent of origin, but as the online community grew, so did the scope of the magazine. More recently, the magazine has dropped such formatting.
The magazine has included models such as Andrej Pejic, Tony Ward, and Victoria's Secret Angel Alessandra Ambrosio. Celebrities such as Kathy Griffin, Ivana Baquero, and Maddie Ziegler have appeared in recent issues.

Issues