Schweizer Familie


Schweizer Familie is a German language weekly family magazine published in Switzerland. It is one of the oldest magazines in the country.

History and profile

Schweizer Familie was established in 1893. The magazine is published weekly and has its headquarters in Zurich. The weekly is part of Tamedia AG, which acquired it in 1933. In 1971 another title of the company, Schweizer Heim, was merged with Schweizer Familie.
Daniel Dunkel is the editor-in-chief of Schweizer Familie.
Schweizer Familie covers such topics as extraordinary figures, travel, nature, health, wellness, fashion, and lifestyle. The magazine has a supplement, TV Täglich. It organizes National Hiking Day each year.

Circulation

The circulation of Schweizer Familie was more than 300,000 copies in 1974. Between July 2004 and June 2005 the magazine had a circulation of 171,905 copies. It rose to 175,643 copies between July 2005 and June 2006 and 179,275 copies between July 2006 and June 2007. Its circulation again rose to 182,866 copies between July 2007 and June 2008.
Schweizer Familie was the third best-selling magazine in Switzerland with a circulation of 185,174 copies in 2009. It rose to 191,262 copies in 2010 and to 193,125 copies in 2011. Its 2012 circulation was 192,853 copies. The circulation of the weekly was 174,538 copies in 2014 and had a readership of 660,000 in the second half of 2014.