Seeing the Big Picture
Seeing the Big Picture: Business Acumen to Build Your Credibility, Career, and Company is a self-help book published in March 2012 by Greenleaf Book Group. Written by the founder of Acumen Learning, Kevin R. Cope, it is a covers the topic of business acumen. He opines that a deep understanding of a company can make its employees' work more fulfilling and purpose-driven by highlighting how they influence the success of their team, department, or organization.
Cope presents what he calls the "Five Business Drivers"; Cash, Profit, Assets, Growth, and People. He argues that these are the building blocks of any business and contribute to its overall success.
On March 25, Seeing the Big Picture reached No. 4 on the New York Times Best Seller List. It has been described as "An MBA in under 180 pages."
