Sha Samuels debuted for Insane Championship Wrestling in 2014 in London, teaming alongside Rob Cage & Jackie Polo, in a losing effort against Grado, Wolfgang & Noam Dar. Samuels quickly become embroiled in a rivalry against Grado, with Sha tormenting Grado for months, leading to a singles match between the two at Fear & Loathing VII at the Barrowland Ballroom. Sha would be victorious in this match, after Martin Stone became involved in the contest. The following year, Sha aligned himself with James R. Kennedy's faction, The 55, composed of Sha, Kid Fite, Timm Wylie, Martin Kirby & Bram. Often acting as hired mercenaries for The Black Label, the team of Samuels & Kid Fite would eventually target Polo Promotions and the ICW Tag Team Championships. After a number of contests between the teams, including a match at Fear & Loathing VIII, The 55 would eventually capture the titles at the final event of 2015. Sha & Fite would remain champions until Barramania II, on 3 April 2016, losing the titles back to Polo Promotions. At Shug's Hoose Party 3, Sha would shock the ICW fans, when he defected from The Black Label to join Mark Dallas's team, aligning with Grado & Noam Dar against Drew Galloway, Wolfgang & Jack Jester, to win Dallas 50% of the company back from Red Lightning. This story would continue for the rest of the year, with Team Dallas defeating The Black Label to gain 100% control of ICW. In the aftermath of this, Sha continued to feud with former tag team partner Kid Fite, leading to a Glasgow Street Fight at Barramania 3, which involved Sha almost being run down by a car, and both men fighting inside the legendary Barras market, before Sha picked up the win, ending the feud. That same night, Sha was assaulted by his former friend Grado, who signed with Rudo Sports & Entertainment Brand, headed by the returning Red Lightning. After months of refusing to face Grado, Sha eventually agreed, and defeated Grado in a Loser Leaves ICW match at Shug's Hoose Party 4. That same weekend, Sha also teamed with Noam Dar in a special one-off match, against Bram and then-ICW World Heavyweight Champion Joe Coffey. Sha then began teaming with Jack Jester as The Kinky Party, an odd-couple pairing that became extremely popular with fans. After being attacked by the Kings Of Catch, Sha & Jester challenged the young team to a match at Fear & Loathing, which The Kinky Party would go on to win. With their eyes set on the ICW Tag Team Championships, The Kinky Party eventually faced The P.O.D for the titles in Newcastle, successfully capturing the straps. This began an almost 8 month reign, in which The Kinky Party found themselves at odds with ALPHA/EVIL. After defending the titles against ALPHA/EVIL for a second time at Fear & Loathing XI, The Kinky Party would lose the titles back to The P.O.D that same night, with Ashton & Rampage cashing in their title match opportunity that they had won earlier in the evening. After unsuccessfully attempting to regain the titles, Sha & Jester have become embroiled in a rivalry with The Anti-Fun Police.
