Before becoming a hit with ravers the Shelleys building had been used as a roller rink earlier in the 20th century, before becoming the Panopticon Theatre, and then later Alexandra Palace Cinema. After closing as a cinema in the fifties, it housed bingo and shops. The club's heyday, 1990-91, saw a number of DJs at the beginnings of their careers: both Dave Seaman and Sasha were resident, who later found fame and success on a global scale. Other DJs who appeared included Doc Scott, Ellis Dee, Grooverider, Mickey Finn, DJ Rap, Stu Allan and local DJ Daz Willott. The first weekly night was Sindrome starting July 1990, and was run by Birmingham's Logical Promotions, Following that came Delight from Manchester, these two nights ran concurrently for a while and was probably the best era. In early 1991, The Haçienda had closed due to shootings by drug gangs, so when Delight began at Shelley bringing its large Manchester following along. This nightclub has since become legendary because of the diverse crowd, quickly making its mark on clubbing history with help from first-rate, pioneering DJs of the emerging UK housemusic scene.
rave duo Altern 8, shot the video for their "Activ-8 " single in the Shelley's car parkin September 1991. Mark Archer from Altern 8 had wanted to do a free PA in the club's car park as it would get great footage for the video of their coming single as well as giving the ravers a something to dance to. At 0300 after the club finished, the band started to perform from a lorry they had hired. There was a crowd of thousands as they had made people aware that they were performing. Footage shows the people "going mad" dancing on parked cars. This went on before it was halted by police.. Directed by Jon Aldersea.
Closure
The club was blighted by drug dealing and regular violence between rival gangs. Staffordshire Police and local authorities revoked the license from management due to these issues. The club's final night was Thursday 12 September 1997.
Shelley's reunion
Since around 2011, Shelley's Reunion events have been taken place in venues around the Stoke-on-Trent area. DJs that appeared at the original Shelley's such as Dave Seaman, Mark Archer from Altern 8, DJ Rap have appeared to play music from the club's heyday.