Shelton Leigh "Shelly'" Palmer is an advertising, marketing and technology consultant and business adviser. He is the previous host of Comcast/NBC Universal's Live Digital with Shelly Palmer, United Stations Radio Network's MediaBytes and Mevio.com’s Shelly Palmer Digital Living Daily.
Early career
After graduating from New York University's Tisch School of the Arts in 1979 with a B.A. in direction and production of film and television. Palmer also started a small electronic mail and BBS company called Musicom. Palmer's Shelton Leigh Palmer & Co. composed music for companies like Burger King, Coca-Cola, Pepsi, AT&T and Meow Mix, among others. By 1986, the company built Creative Audio Recording Services in Midtown Manhattan. That year SLP&Co. started creating and producing music videos and television commercials as well. In the late 1980s, SLP&Co. branched out again, this time to full service advertising. Palmer became creative director and agency of record for Seagram's Soft Drinks, No Excuses Jeans and Candie's Shoes, among others.
Radio work
Palmer's first "full service" radio production client was The ABC Television Network. SLP&Co. scripted, cast, produced, composed and trafficked over 150 radio spots per year to ABC's 213 affiliated television stations. The company's work with ABC set SLP&Co. on the path toward much more radio work in the future. During the early 1990s, SLP&Co. expanded its staff and production facilities to include more work with music as well as programming and production for CD-ROM, the World Wide Web, Interactive Television and other digital media.
Interactive television
Palmer's first solo technology patent was for an interactive television system that allowed users to click a button on their remote to perform near-real-time transactions over broadcast television. Palmer also invented and patented the methodology that enabled viewers to watch television and interact with server-based information in relative sync, known as two-screen interactive television. Major network broadcasts soon adopted this technology, including ABC's Monday Night Football, Who Wants to Be a Millionaire?, The Academy Awards and more. As The Walt Disney Company and its subsidiaries licensed Palmer's Enhanced Television technology, the company soon hired Palmer as a consultant to their Enhanced Television division. In 2004, ABC's Celebrity Mole Yucatán received an Emmy Award in the category of Enhancement of Original Television Content, a project team of advanced media professionals spearheaded by Palmer.
Work as a composer
Palmer has written many familiar themes, including those for Live with Regis and Kelly, Spin City and MSNBC.
Work as a producer
Palmer produced HotPop, which aired on Starz/Encore's Wam! Network. He also produced NBC Universal'sDigital Life with Shelly Palmer, and Live Digital with Shelly Palmer.
