Shintaro Tsuji


Shintaro Tsuji is a Japanese businessman who is the founder of Sanrio Co., Ltd.. Tsuji founded Sanrio, the Tokyo-based character-branded merchandise company, in 1960. He has also served as producer for the anime movies Sanrio made from 1977 to 1985 and is a storywriter. Some of his stories include Nutcracker Fantasy, The Sea Prince and the Fire Child, and A Journey Through Fairyland, all of which have been made into animated movies by Sanrio.