Two teams competed, each consisting of a civilian player and a celebrity. The game board consisted of 24 numbered boxes. Hidden behind these numbers were money values ranging from $100 to $300, one $500 value, one "Double Your Score" card, four stars, and an "Instant Car" card. Both teams began with $100 and took turns playing, starting with the challengers. During each turn, the team in control chose a box, whose contents were revealed, and then tried to decipher an awkward phrase. For example, the phrase "Infant mug / Ozzie or Harriet" would lead to "Baby Face Nelson." The two halves of the phrase were separated by a line; the player could answer only the first part, and the celebrity could answer only the second. A correct answer rewarded the team as follows:
Money amount: Added to the team's total.
Double Your Score: Immediately doubled the team's total.
Star: The team decided how much of their total they wanted to wager on the phrase, up to and including all of it. A correct answer added the value of the wager, while a miss deducted it.
Instant Car: Awarded the player a new car.
An incorrect response carried no penalty, except when a star was in play. The first team to accumulate $1,500 or more won the game. If the challengers reached this goal first, the champions were not given a chance to catch up, unlike shows such as The Joker's Wild that guaranteed an equal number of turns. The winning player received exactly $1,500, forfeiting any portion of the team's score above that total, while the losing player received parting gifts and kept any money or bonus prizes won in previous games.
Bonus round
The winning team hit a plunger to stop a randomizer on a number between five and nine, which determined the number of correct answers needed in 60 seconds to win the round. One team member was shown a two-word phrase and had to get their partner to guess it by describing each word separately. If the team gave the required number of answers before time ran out, the player won a cash jackpot that began at $1,000 and increased by $500 after every unsuccessful attempt. Any player who made five attempts at the bonus round received a new car and retired from the show.
Broadcast history
NBC first slotted Shoot at 11:30 AM, replacing the Allen Ludden-hosted Stumpers. It faced Happy Days reruns on ABC and Love of Life on CBS until April 25, when ABC placed Family Feud in that slot. On June 13, NBC moved Shoot to 12:00 Noon, where the series promptly sank against CBS' hit soap operaThe Young and the Restless, but also faced two short run ABC shows Second Chance and The Better Sex.
