ValueVision was founded in June 1990 and began broadcasting in 1991.
ShopNBC/HQ
In 2000, NBC purchased a share of the company. In November of that year, ValueVision was rebranded as ShopNBC, including a logo with the NBC peacock. Reports surfaced in 2010 stating NBC would sell its stake in ValueVision, due in part to NBC Universal's pending merger with Comcast. NBCUniversal formally announced that it would sell its stake back to ValueVision Media in May 2010, but ultimately decided in June 2010 to retain its stake in the company. ValueVision acquired NBCUniversal's financial stake in the company in 2013, and announced the network would be renamed ShopHQ. Mark Cuban's American Dream aired on the network in 2014, and was part of a plan under the Clinton Group management to feature more celebrity hosts.
Evine
On February 13, 2015, the ShopHQ network was rebranded as EVINE Live, following ValueVision Media's acquisition of e-commerce company Dollars Per Minute, the owner of the EVINE trademark, in order to distance itself from the reputation it held under ValueVision/ShopNBC/ShopHQ. The network hired former QVC host Kathy Levine, and has featured merchandise branded under different reality TV stars, including Lisa Vanderpump and Countess Luann DeLesseps. The company has also premiered concepts from other well-known celebrities, including Paula Deen, Vanessa Williams, Nancy O’Dell, Holly Robinson Peete, Karen Fairchild, Dr. Terry Dubrow and Heather Dubrow, Todd English, Donny Osmond and Bob Vila. It also sells products on its e-commerce website, Evine.com. EVINE Live launched a high definition feed of the channel in 1080i the same year, but until September 2017, remained in standard definition, merely rebroadcasting the SD feed. The network converted to an upscaled standard definition widescreen presentation in the fall of 2016, and quietly upgraded to HD a year after. In July 2016, EVINE dropped 'Live' from their on-air name.
Return to ShopHQ
On July 17, 2019, Evine Live Inc. began doing business under the new corporate banner of iMedia Brands Inc, with their shares traded under a new ticker of IMBI; Invicta Watch Group invested an additional $6 million into the company. The television network returned to the ShopHQ name effective August 21, which the company used between 2013 and 2015, with the cited reason being market research suggesting confusion with the "E" name being confused for an entertainment news brand such as E! or Entertainment Tonight. The company announced plans to launch a Spanish-speaking shopping channel called LaVenta Shopping Network, along with the male-focused Bulldog Shopping Network, itself a rebranding of evine TOO, a timeshift channel with only minimum cable distribution.
