Showcase Cinemas


Showcase Cinemas is a movie theater chain owned and operated by National Amusements. It operates more than 950 indoor screens, with 32 theater locations in the United States and a number of other theaters across the United Kingdom, Brazil, and Argentina. In Brazil, Showcase is known as "UCI Cinemas".

United States

In the United States, Showcase Cinemas operates movie screens in Massachusetts, New York, Connecticut, Rhode Island, and Ohio under the brand names Showcase SuperLux, Cinema de Lux, Showcase Cinemas, and Multiplex Cinemas. Several new theaters and recently renovated theaters feature in-theater dining, plush leather seats, and more. Its facilities outside the theater include restaurants, cocktail lounges, food courts, and concession stands. All locations are handicapped accessible and offer assistance devices for the hearing and sight impaired.

Worldwide

Outside the United States, Showcase Cinemas operates movie theater locations in the United Kingdom, Brazil, and Argentina.

Theater features

Many Showcase theaters in the United States use the Starpass movie rewards program, where customers earn points from purchases which can then be spent at the cinema.
In 2008 Showcase Cinemas opened their "Cinema de Lux" brand, which provided in-theatre dining options to customers and a full bar with seat delivery service. Three of these cinemas opened in the United Kingdom and across the United States including the Showcase Superlux in Chestnut Hill, MA.
Many theaters offers theatre rentals for meetings, sales conferences, product launches, and private events.

Recognition and awards

The integrated digital signage network for the Showcase Cinema de Lux brand was awarded "Digital Signage Project of the Year 2008", from the AV Awards. This digital signage was completed in partnership with Beaver Group.