Showcase Presents


Showcase Presents was a line of black-and-white paperback books published by DC Comics at an average rate of two per month. Much like Marvel Comics' Essential Marvel volumes, each book usually includes over 500 pages of reprints, primarily from the Silver Age. Like the Essential line, a Showcase Presents volume carries the suggested retail price of US$16.99 and is usually devoted to one character, "reprint all of their adventures in sequential order via cover date," or occasionally to a specific title rather than individual. The reprint line started in October 2005 with the releases of Showcase Presents: Green Lantern, Vol. 1 and Showcase Presents: Superman, Vol. 1, both offered at the lower introductory retail price of US$9.99.

Overview

Name

The name "Showcase" comes from a 1956–1970 DC anthology series often used to try out new characters. Showcase featured the first appearances of the Silver Age Flash, Green Lantern, and the Atom, among other characters. That series was revived briefly in 1977–1978 and its name was used again in 1984–1985 and 1993–1996. The title was also used to reintroduce characters in the Action Comics Weekly series in 1988.

Focus and other collections

The Showcase Presents line is designed primarily to focus on the Silver Age DC stories, specifically — according to then-collected editions editor Bob Greenberger — "the rich era from the mid-1950s through the early 1970s," which is widely regarded as "one of DC's most fertile and creative periods."
Greenberger noted that DC's collections department had already determined when Superman's Silver Age began for the purposes of the Man of Tomorrow Archive editions. Greenberger further clarified that the Showcase Presents volumes were specifically targeted — in the short term, at least — on the Silver Age, writing, "the Golden Age is not currently in ou plans. The Modern is a fuzzier dividing line and again, should the line be wildly successful, we can figure this out."
DC's Showcase volumes complement their Archive Editions, which reprint in more expensive, color hardback volumes, Golden Age comics, although some Archives have presented Silver and Modern Age comics as well.
Six months prior to the debut of the Showcase volumes, DC also began to reprint Golden Age stories previously presented in Archive format in more affordable color paperbacks, such as the DC Chronicles titles. While the Archives tend to focus on specific comics titles, the Chronicles and Showcase volumes take a more chronological approach, mingling the titles to present the stories in the order they were initially printed.
Since the mid 2010s, the Showcase line is replaced by the DC Omnibus books.

Production

In contrast to the higher-quality and more expensive paperstock used for both the Archives and Chronicles volumes, the Showcase Presents books are, according to Greenberger, presented on "newsprint to maintain a traditional look and feel as well as to help keep the collections affordable."
The books are assembled largely from DC's extensive film archive, with little need for extensive restoration. Occasionally, by virtue of the age of some of the film, Greenberger noted that, "Sometimes you find scratches that need cleaning," and even "n some cases, you find odd missing pages." Other titles that had previously seen print in DC's Archives line have even had the preliminary work done, leaving the Showcase columns with "nice, clean film or digital files to work from." According to the production staff, " in the photostats made from the film and then in the stats. Then, on screen, up scratches or blotches, correcting some punctuation and the usual work required to ready older stories for new readers."
The book design was by "Louis Prandi, one of our fine art directors," intended to be "faithful to the Showcase titles that have come before this as well as versatile for the wide range of genres hopes to present" in the Showcase format.

Possible reprint exceptions

Initially, Showcase Presents volumes were limited to a specific time period, limited not just by the Silver Age scope and availability of film, but by differences in contracts signed between creators and DC between the years 1976 and 1997.
As explained by Greenberger, "DC pays a royalty based on a percentage of the cover price to writers, pencillers, and inkers to all material published prior to 1976 and after 1997. For the period in between, the vouchers that were in use called for a set reprint fee to be paid. In some cases, the amount of contractually obligated reprint fees makes the budget for a proposed collection unprofitable."
In effect, this meant that the low retail price of the Showcase volumes could not easily cover the contractually-required reprint fee that any republication would require. However, as Greenberger goes on to note, although this precluded some volumes from being produced under such contractually-stipulated guidelines, since not reprinting issues necessarily results in no reprint fee or royalty payments, in most cases DC will be able to negotiate with "the talent involved to waive the reprint fee in lieu of the standard royalty arrangement," since "f the parties agree, then everyone benefits." Thus, as with pre-1976 comics, royalty payments based on sales, rather than a flat single fee, can easily be factored into the cost-structures of the Showcase volumes.
Affected volumes included the solicited Suicide Squad, Captain Carrot and His Amazing Zoo Crew!, The Great Disaster featuring the Atomic Knights, The Secret Society of Super Villains, and Jonah Hex Vol. 2, as well as the not-officially-solicited but announced Who's Who in the DC Universe.
In April 2008, Paul Levitz referred to such contractual issues in a post on his Newsarama blog, writing :
He goes on to note specifically that, "This is the situation that’s limited our ability to a few Showcase projects we planned last year, and we’ve successfully amended many of the relevant agreements since, so hopefully some of those projects will see the light of day."