Sid Neigum


Sid Neigum is a Canadian fashion designer. He currently lives and works in Toronto, Ontario.

Career

In 2009, Sid Neigum graduated with a Diploma in Fashion Design and Apparel Production from Edmonton's MC College. After graduating, he moved to New York City to attend the Fashion Institute of Technology and intern for Yigal Azrouel. In March 2011, Neigum presented his first collection at Toronto Fashion Week. One year after Neigum's first collection, in April 2012, he received the Toronto Fashion Incubator’s New Labels Award, an honour accompanied by a $25,000 cash prize sponsored by Suzanne A. Rogers, free studio space at the Toronto Fashion Incubator for one year, and editorial coverage in Flare Magazine. Upon receiving this Neigum moved from New York to Toronto. In 2014, he won the Mercedes-Benz Start Up Award, which included a $30,000 grant, and mentorships from Fashion Magazine’s editor in chief, Bernadette Morra and IMG Canada's Carolyn Quinn. That same year, Neigum's line was purchased by The Room at The Bay. In February 2015, Neigum won the Swarovski Emerging Talent Award at the Canadian Arts and Fashion Awards, which awarded $10,000 and mentorships from Natasha Koifman of NKPR Inc and Suzanne Timmins, SVP and fashion director of Hudson's Bay Company and Lord & Taylor. In September 2016, Neigum won the DHL Exported program in London, which awarded him with two fully sponsored fashion shows at London Fashion Week. Neigum's work has been featured in Vogue, i-D, Harper's Bazaar, Forbes, V, Vogue Italia, Women's Wear Daily, Fashion Magazine, Elle, and Business of Fashion. His collections are sold at retailers such as YOOX Net-a-Porter Group, Joyce Boutique, Selfridges, La Maison Simons, and Hudsons Bay Company

Notable Clients

Neigum has dressed Lorde, Sophie Grégoire Trudeau, Coco Rocha, Lady Kitty Spencer, Jennifer Aniston, Jada Pinkett Smith, Rose-Marie Perreault, Tasha Tilberg, Liisa Winkler, Stacey McKenzie, MTV's Jessi Cruickshank, Angel Olsen, and Katy Perry.

Automotive Design

In 2017, Neigum partnered with Pfaff Automotive to create bespoke luxury vehicles. These vehicles included an Audi Q7, BMW Alpina B7, and Porsche 911 Carrera S.

Reception

Nicholas Mellamphy, former buying director for The Room at The Bay was quoted saying, “Without question Sid Neigum is the most exciting Canadian designer to hit the runway in a long time.” He later went on to say in an interview with Business of Fashion, “Women who are buying into big European brands like Azzedine Alaïa are also buying into Sid's collection. When a consumer has the ability to buy anyone but buys someone new, it shows that the designer has the ability to penetrate the market.”
In March 2016, Maya Singer of Vogue said, "Sid Neigum is one to watch.... he's a designer as interested in creating a wardrobe as he is in indulging an intellectual pursuit."
In December 2016, Vogue named Neigum "One of 16 Designers who won 2016". Going on to say, "Neigum made his London Fashion Week debut in February with an inventive collection of sculptural gowns, camel hair capes, and rumpled jackets based on the golden ratio.... Neigum's clothes are conceptual and avant-garde, but they make sense for real life, too."
In April 2018, Forbes said, "Neigum's approach, which reflects his mathematical bent, soon won many fans. As Vogue put it recently, “Neigum's essential passion, as a designer, is for geometry; he's an innovative patternmaker, and his work is premised on a near-religious belief in the beauty and power of the golden ratio, a proportion he diligently works through his clothes.” With fashion lovers eager to buy his designs, Neigum broke $1 million in revenue as a solo entrepreneur."
In March 2019, Vogue noted, "Sid Neigum's latest collection began with, a book whose central philosophy revolves around paring things back to find the best path forward. The Canadian designer had read a translated quote from German industrial designer Dieter Rams: “Less, but better.” “It changed my life and kind of became the starting point of this collection,” Neigum said."

Awards

2019: Canadian Arts and Fashion Awards Womenswear Designer of the Year
2019: Suzanne A. Rogers Award for International Development
2016: DHL Exported Award
2015: Canadian Arts and Fashion Awards The Swarovski Award for Emerging Talent, 2015
2014: Mercedes Benz Start Up Winner
2012: Toronto Fashion Incubator’s New Labels Award Winner