Sigma Beauty


Sigma Beauty is an American cosmetics company headquartered in Mendota Heights, Minnesota. It is founded by Brazilian-American couple Simone Xavier and Rene Xavier Filho in 2009. It primarily focuses on the manufacturing of cruelty-free makeup brushes, and brush care accessories.

History

The company was founded in 2009 as an online store. In December 2012, Sigma Beauty opened its first brick-and-mortar store in Minnesota’s Mall of America. By early 2015, the company bought a 58,000 square-foot warehouse space close to the Mall of America in Mendota Heights and shifted its headquarters. In 2015, the company entered into a multi-year deal with Pennsylvania-based Radial, Inc. The latter is managing its fulfillment operations from Louisville and Shepherdsville.
In 2018, the company revealed its news eCommerce website built on Magento.

Manufacturing

Currently, the company's manufacturing facility is based out of China.

Collaborations

In 2016, Sigma Beauty entered the Indonesian market by collaborating with Southeast Asia-based online retailer Zalora.
In 2019, the Indian multi-brand beauty retailer Nykaa launched Sigma Beauty's product in the country via its e-commerce store. The launch initially covered the beauty brushes, beauty blenders, and makeup brush cleaning tools.

Influencer Program

The company is known for its collaboration with makeup enthusiasts for its product reviews and word of mouth marketing communication. It uses platforms like YouTube and Instagram to generate popularity for the brand. Over the years, it has collaborated with several famous online personalities and influencers, including the following;
In support of BLM movement, Sigma Beauty is one of the 26 companies that has extended monetary support "to organizations working to end racial injustice."

Awards and nominations

The company has won multiple awards for its beauty products and has been also nominated for Shorty Awards in 2017.