Silhouette (eyewear)


Silhouette International Schmied AG is a manufacturer of premium eyewear. The global company has cooperated with organizations such as NASA and has been notably worn by celebrities such as Queen Elizabeth II.

History

Silhouette International Schmied AG was founded in 1964 by Anneliese and Arnold Schmied. Since 2018, Arnold Schmied, Jr. heads the company alongside Dr. Andreas Meier and Dr. Windischbauer. The company has 1,600 employees and 13 international distribution companies. Exports account for 95% of its production. Silhouette eyewear is available in over 100 countries. In 2017, around 5.5 million pairs of glasses were sold worldwide under the company’s brands, Silhouette, adidas Sport eyewear and neubau eyewear. The company reported €170 million in revenue.

Products

Silhouette is known for its “Titan Minimal Art” eyewear. Since 2017, the company is full-service provider of made-in-Austria lenses and frames. Since 1993, Silhouette International has been producing sports eyewear under the licensed brand adidas Sport eyewear. In 2016, the neubau eyewear brand is launched, with urban lifestyle and sustainability as its core elements.

Awards 2018