In their application to the CRTC, XM Canada and Sirius Canada noted that following the merger of Sirius and XM in the United States, they found it increasingly difficult to remain in operation as distinct, competing services in Canada even as the parent services increasingly integrated and amalgamated their programming. In an interview with The Globe and Mail before the merger was approved, Bitove also noted the difficulties that arose from the merged American service becoming a minority shareholder in both of the Canadian companies simultaneously, such as conflicts of interest that forced the American company to leave its Canadian partners out of strategic planning discussions which would have given each company power over decisions affecting the other. Further complicating matters was that Sirius Canada had far more than half of the total satellite radio subscriber base in Canada, and felt they deserved greater than a 50/50 split of the new company, whereas XM Canada felt that their deal with the National Hockey League — a particularly lucrative prize in Canadian sports broadcasting — warranted a larger share of value in the new company than its subscriber base would suggest. On November 24, 2010, XM Radio Canada and Sirius Canada announced that they had reached a deal to merge their services. As of 2011, Sirius and XM in the United States offered nearly identical programming lineups, with the Canadian-produced channels being among the few remaining distinctions between the two services. On October 1, 2012, Premier packages became available in Canada.
Sirius Canada was a Canadian company, a partnership between Slaight Communications, the Canadian Broadcasting Corporation and Sirius Satellite Radio, which was one of three services licensed by the CRTC on June 16, 2005 to introduce satellite radio service to Canada. In June 2005, the CRTC awarded the company a six-year licence to commence broadcasting in Canada.
Early Days of XM Canada
XM Radio Canada was the operating name of Canadian Satellite Radio Holdings Inc., a Canadian communications and media company, which was incorporated in 2002 to broadcast satellite radio in Canada. On August 19, 2003, Canadian Satellite Radio Holdings Inc., the parent company of CSR, filed its initial application to the Canadian Radio-television and Telecommunications Commission for a broadcast licence to provide subscription based digital radio service in Canada. In June 2005, the CRTC awarded the company a six-year licence to commence broadcasting in Canada. XM Radio Canada started transmissions across Canada on November 22, 2005, and launched officially on December 1, 2005.
