Sistema Brasileiro de Televisão


The Sistema Brasileiro de Televisão is a Brazilian television network founded on August 19, 1981 by the businessman and television personality Silvio Santos. The company was established after a public tender by the Brazilian Federal Government to form two new networks, created from revoked concessions of the defunct Tupi and Excelsior networks. SBT was funded in the same day that the concession agreement was signed, and that the act was broadcast live by the network, so that this was his first program aired. Before acquiring the concessions of the four station that were to form the SBT, Grupo Silvio Santos had since 1976 the concession of Rio de Janeiro's channel 11, known as TVS, which was a fundamental step to give life to SBT.
In April 2018, SBT was the second-most watched television network in Brazil, behind Rede Globo. Throughout its existence, the network always occupied the space in the audience ranking, except between 2007 and 2014, when the Record network took the post. SBT has a total of 114 broadcast television stations throughout the Brazilian territory, and is also available through pay television operators, free-to-air signal on satellite receivers and also through streaming media in their mobile application, applications for smart TVs and its website. Also on their website, its programming is available in video on demand for free, also available from the video-sharing site YouTube since 2010. In March 2017, the 43 channels of SBT on YouTube accumulated 20 million subscribers and 70 billion minutes watched.
SBT broadcast in their programming a wide variety of television genres, whereas its own material generally stand adjacent to the entertainment. Foreign programming, mainly the telenovelas produced by the networks owned by the Mexican conglomerate Televisa, are part of their program schedule. It is the only commercial television broadcaster in Brazil which airs children's programming, even arranging a partnership with the U.S. The Walt Disney Company, in which the company provides two hours of daily programming for the network. The network also possess times for the television news, producing in all three daily newscasts, a weekly news program and a weekly newscast.
The network owns the CDT da Anhanguera, a television complex located at kilometer 18 of Rodovia Anhanguera, in Osasco, São Paulo, occupying an area of 231 thousand square meters. This is the third largest television complex in size installed in Latin America, being smaller only that the studios of TV Azteca, in Mexico, and the Estúdios Globo.

History

Before SBT

, channel 4 in São Paulo, began operations in 1950. In 1962, Silvio Santos produced his own programs on Tupi, TV Paulista and on Rede Globo beginning in 1965. Soon enough, he started plans to have his own television channel. His production company, Estudios Silvio Santos Cinema e Televisao, was successful on Tupi, Globo and on RecordTV.
In 1976, with help from humorist and friend Manoel de Nóbrega, Santos obtained a license for his own station: Rio de Janeiro's channel 11, known as "TV Studios" or "TVS". Soon after its launch, its flagship program plus the late night Silvio Santos Diferente on weekdays began to be broadcast. Other programs soon began, as the network gained support from city residents who sought an alternative to Globo, Tupi, Bandeirantes and TV Rio. The new channel debuted on May 14, 1976, with a logo of a gold circle with the number 11 slanted in gold, which featured in the first Scanimate idents and promos for the channel - making it a pioneer station in the country when it came to computer animation. While during its early years the network studios were based in Rio, all program production for TVS transferred to São Paulo in 1978–79.
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When Rede Tupi went out of business in 1980, Santos obtained three stations from the network: São Paulo's channel 4, Porto Alegre's channel 5 and Belém's channel 5. SBT was created, launching on August 19, 1981 but using the TVS name until 1990 for some of its stations. Until the formation of SBT, the Silvio Santos Group also had a station named TVS in Nova Friburgo, serving viewers in the northern and western parts of the state, this was also its first branch station, having opened in 1979.
In 1978, Minas Gerais's TV Alterosa became one of SBT's broadcast-affiliate networks, the first affiliate station for the channel. Some later affiliates were adopted from Rede Tupi after its closure on July 18, 1980 by order of Brazilian Minister of Communications Haroldo de Matos, who the following year would order SBT to begin transmissions. When Tupi closed, Programa Silvio Santos moved to Record but continued simulcasting Sundays on TVS Channels 11 and 3, as well as on yet another SS Group station - Channel 9, purchased from TV Continental. Santos began the network's expansion efforts, convincing stations to become SBT and Record affiliates. The official launch of the network on August 19, 1981 also marked the debut of its first presentation package using its famous circle logo and dual branding, and it was the only network launch to be held in Brasilia and broadcast directly from the federal capital city. The first idents were similar to ABC's Still the One idents of 1979, used by the Nine Network in Australia in 1980.
The Matos decision also gave the network the Sumare studios of Tupi for drama production. By the time of the 1981 launch SBT had 18 affiliate channels nationwide.

1980s

During the 1980s SBT established itself, contracting popular hosts and airing a mix of its own and Televisa programming. It climbed to second place in the Brazilian ratings. Moreover, it hosted the Brazilian version of Bozo for kids plus even let ex-Tupi program presenters bring their shows over to the fledgling network.
1985 would see SBT score a historic victory with the broadcast of the Australian miniseries The Thorn Birds, and TVS Channel 4 São Paulo became SBT Channel 4 São Paulo thus becoming a truly national network with the introduction of satellite broadcasts.
In March 1986, the network premiered its new talk show, Hebe, with Hebe Camargo as host; the show was formerly on Rede Tupi and Rede Bandeirantes. It became one of the network's longest-running programs, running for over 24 years; the final show was at the end of 2010, when Camargo ended her contract. She had a spin-off show, Hebe por Elas, during the early 1990s. The death of Flavio Cavacante, one of the network's pioneer presenters, just days after his May 22 episode of his own program shocked the nation so much that on the day of his funeral the network started transmissions only in the afternoon in his honor.
In 1987, Santos pursued a better-quality program lineup, while trying to attract a larger audience and better advertisers. During that year, SBT began increasing its child-oriented programming with programs such as Oradukapeta, Show Maravilha and the Do Re Mi series. Nearly all SBT kids' programs had female presenters, because Oradukapeta was hosted by Sergio Mallandro.
The network also launched its slogan "Quem procura, acha aqui", modeled on NBC's three-year "Be There" campaign project from 1983–1985. The slogan lasted for three seasons, with a new promo each year. The theme used each year corresponded to NBC's theme for its project:
Even all program adverts were also modeled on the NBC ones, with the 1989-90 edition seeing the program talents saying the day the program will be aired followed by the phrase No SBT with the program time being shown, this style was carried on to 1990.
1987 also was the year that the network began to change its corporate branding from TVS to SBT, and the 2nd year of its "QPAA" campaign resulted in the logo being relaunched, now with slanted colors on the circle.
Humorist Jô Soares was brought in from TV Globo in 1988, introducing a late-night talk program to Brazilian TV with his 11:30-pm show entitled Jô Soares Onze e Meia. Also signed was Boris Casoy, who became the first news anchor in Brazil with his TJ Brasil newscast and ex-Balão Mágico member Simony.
In 1988, Santos prevented host "Gugu" Liberato from signing with Globo after Liberato hosted SBT's big weekend hit Viva a Noite since 1986. This was widely seen as indicative that Gugu would be Santos' successor on Sunday afternoons, reinforced by the extended timeslot of Gugu's future program Domingo Legal. As a result, Programa Sílvio Santos adopted the dual-presenter format, with Gugu hosting segments such as the Brazilian version of Double Dare, called Passa ou Repassa and Cidade contra Cidade. SBT broadcast the 1988 Summer Olympics, two years after its 1986 FIFA World Cup coverage.

1990s

The TVS brand was merged into the SBT brand in 1990; the name change was seen in a new campaign ad modeled on NBC's "Come Home to NBC" campaign of 1986–87, which premiered early that year, and in August on TV station identifications celebrating SBT's ninth year of broadcasts and it also broadcast the 1990 FIFA World Cup. 1991 saw the beginning of its newscast Aqui Agora and Serginho Groisman's Programa Livre variety show, just a few of the many successes for the year even as the network's São Paulo studios suffered damages due to massive floods that hit the city. In 1992 SBT and Rede Globo jointly broadcast the 1992 Summer Olympics nationwide, with a grand advertising campaign for the Brazilian national team. Despite problems and even the transfer of talents to other stations, the 90s proved to be a boom for the network.
SBT invested in its own telenovelas and remakes of successful ones from foreign networks, variety programs, news and current affairs, and broadcast rights for sporting events. It signed host Carlos "Ratinho" Massa in 1998, obtained more Mexican productions and launched game shows in 1999. By the end of the decade SBT held second place in the Brazilian ratings, after Globo, strengthed by a brand new and technologically advanced television complex, the CDT da Anhanguera, inaugurated in 1996, just in time for its 15th anniversary.

Ad campaigns

;American and Australian imports
The 1990s were SBT's most fruitful decade for American-style ad campaigns:
;Domestic campaigns
SBT began the decade investing in movies, broadcasting a package of Disney and Time Warner productions. In 2001, the controversial reality show Casa dos Artistas, accused by many of being a copy of Endemol's Big Brother, marked the first time SBT led the Sunday-night ratings, aside from its Domingo Legal program becoming no.1 in the Sunday afternoon ratings.
Since 2003, with the ratings advances of RecordTV and Rede Bandeirantes, SBT's ratings have declined. Two events that year marked the beginning of its problems:
Since then SBT has aired the successful Rebelde and shows with child host Maisa Silva, who became popular; however, programs could change without previous announcement, confusing the audience. In 2006, SBT celebrated its 25th anniversary in a deepening crisis.
SBT is the second-largest network in the country, vying for leadership with Rede Record. The CDT da Anhanguera is the second-largest television-production center in Brazil, behind Projac. Over 5,000 employees work around the clock at SBT's 110 TV stations.
In 2008 the network lost second place in the ratings to Record, but tied for second place the following year.
In 2009, Liberato moved to Record after more than 20 years with SBT; at the same time, SBT signed presenters Roberto Justus and Eliana from Record. It also appeared on SKY Brasil, the last of the five major Brazilian networks to do so.
Recent programs include What's Your Talent, a local combination of Britain's Got Talent and Show de Calouros ; a Brazilian version of 1 vs. 100; an annual telethon, which raised R$19 million in 2009; Kyle XY; the reality show Solitary; Smallville, Grey's Anatomy and De Frente with Gabi, a talk show featuring journalist Marilia Gabriela.
TV Alagoas left the network in September 2009 and to broadcast religious programs, and SBT executive director William Stoliar sued to ensure the network's availability there. It returned to SBT on June 1, 2010, due to viewer pressure and late rent payments by religious programs.
In February 2014, the Communist Party of Brazil sends to the Federal Government a questioning, for which he cut around 75 million dollars in advertising the broadcaster, because of criticism that the journalist Rachel Sheherazade makes against the Government.

SBT staff

;Hosts
;Reporters
;Artists
;Writers
;Directors
Reality shows/Game shows
History of programming'
SBT has most of its schedule dedicated to programming for children and pre-teens, and it is a popular network with young audiences. In 1998 it ran the longest children's programming block in Brazilian TV history with TV Cultura, from
Sessão Desenho at 7:00 am until 9:00 pm. SBT promoted the 14-hour block as "SBT Kids".
While most TV stations in Brazil depend on domestic productions, SBT relies on imports. Since 1984,
El Chavo del Ocho is one of the station's most popular programs. The network had until 2014 an agreement with Warner Brothers, giving it an exclusivity deal for its sitcoms, dramas and films.
Mexican
telenovelas have been a staple on SBT, reaching their peak during the early 1990s with the child-oriented Carrusel, La usurpadora, El Privilegio de Amar and Luz Clarita and the popular "María trilogy". Compared to subdued Brazilian telenovelas, Mexican soaps are considered tacky and exaggerated.
Other 1990s hits included
Domingo Legal , and the network was the most popular channel in Brazil for hours at a stretch. Domingo Legal was criticized for its sensationalism, and its ratings began to fall after the Primeiro Comando da Capital scandal ; the show often ranks second in the ratings. Other popular programs included Programa do Ratinho, Show do Milhão, Topa Tudo por Dinheiro, Fantasia, and the Brazilian version of the Argentinean soap operaChiquititas, popular with children.
For over 20 years SBT held second place in the Brazilian television ratings, but in February 2007 it was outpaced by Rede Record for the first time in São Paulo. However, after a period of resurgence which started in 2011, SBT successfully overtook Record for second place in June 2014.
Since their 1990s peak in popularity, Mexican
telenovelas have been steadily declining in the ratings; the last popular Mexican soap operas were Carita de Ángel in the early 2000s and Rebelde in 2006. In 2001, SBT began remaking Mexican soaps with Brazilian actors. The first soaps did fairly well in the ratings; however, later soaps were less popular.
In addition to Mexican soaps and their remakes, the channel also airs cartoons mornings and programs such as
Ídolos, a Brazilian version of Supernanny, a version of Deal or No Deal, talent shows and a dating show. The network also airs movies and A Praça é Nossa''.

Stations

Throughout Brazil SBT has over 110 television stations; 10 are directly-owned, and the rest are affiliates.
TV stationCityState
SBT São PauloOsascoSão Paulo
SBT RioRio de JaneiroRio de Janeiro
SBT RSPorto AlegreRio Grande do Sul
SBT ParáBelémPará
SBT Interior RJNova FriburgoRio de Janeiro
SBT CentralJaúSão Paulo
SBT BrasíliaBrasíliaFederal District
SBT RPRibeirão PretoSão Paulo
SBT InteriorAraçatubaSão Paulo
IMO TVGarrafão do NortePará
TV CidadeJaruRondônia
TV SorocabaSorocabaSão Paulo
SBT ParauapebasParauapebasPará
RTP BragançaBragançaPará
RTP CapanemaCapanemaPará
RTP CastanhalCastanhalPará
RTP SalinópolisSalinópolisPará
TV MojuMocajubaPará
TV AbaetetubaAbaetetubaPará
TV AllamandaPorto VelhoRondônia
TV AmazôniaMacapáAmapá
TV AraguaínaAraguaínaTocantins
TV BagreBagrePará
TV Cidade Sul do ParáRedençãoPará
TV EldoradoMarabáPará
TV Ferreira GomesFerreira GomesAmapá
TV FlorestaTucuruíPará
TV GurupiGurupiTocantins
TV IdealVigiaPará
TV ItuxiCruzeiro do SulAcre
TV XapuriXapuriAcre
TV JariLaranjal do JariAmapá
TV MojuMojuPará
TV Montes Claros de AlenquerAlenquerPará
TV Ouro VerdeParagominasPará
TV Ponta NegraSantarémPará
TV PortoPorto NacionalTocantins
TV Rio BrancoRio BrancoAcre
TV RondonRondon do ParáPará
TV São MiguelSão Miguel do GuamáPará
TV Serra do CarmoPalmasTocantins
TV TapajoaraItaitubaPará
TV TropicalBoa VistaRoraima
TV TucumãTucumãPará
TV Vale do XinguAltamiraPará
TV XingúSão Félix do XinguPará
TV XinguaraXinguaraPará
SBT SCLagesSanta Catarina
SBT SCFlorianópolisSanta Catarina
Rede Massa LondrinaParaná
Rede Massa CuritibaParaná
Rede Massa ParanaguáParaná
Rede Massa Foz do IguaçuParaná
Rede Massa CascavelParaná
Rede Massa ParanaguáParaná
Rede Massa MaringáParaná
SBT MSCampo GrandeMato Grosso do Sul
TV Centro OesteBarra do GarçasMato Grosso
TV Centro OestePontes e LacerdaMato Grosso
TV Cidade PrimaveraPrimavera do LesteMato Grosso
TV Cidade SorrisoSorrisoMato Grosso
TV Cidade Vale do São LourençoJaciaraMato Grosso
TV RondonCuiabáMato Grosso
TV RondonRondonópolisMato Grosso
TV TangaráTangará da SerraMato Grosso
TV DescalvadosCáceresMato Grosso
TV MutumNova MutumMato Grosso
TV NortãoAlta FlorestaMato Grosso
TV Nova XavantinaNova XavantinaMato Grosso
TV OurominasMatupáMato Grosso
TV RealCampo VerdeMato Grosso
TV RegionalSinopMato Grosso
TV LiberdadeJuínaMato Grosso
TV Serra DouradaGoiâniaGoias
TV Tropical - ColiderColíderMato Grosso
TV TribunaVitóriaEspírito Santo
TV AlterosaBelo HorizonteMinas Gerais
TV AlterosaJuiz de ForaMinas Gerais
TV AlterosaDivinópolisMinas Gerais
TV AlterosaVarginhaMinas Gerais
VTVSantosSão Paulo
VTVCampinasSão Paulo
TV SorocabaSorocabaSão Paulo
TV VitoriosaItuiutabaMinas Gerais
TV Ponta VerdeMaceióAlagoas
TV AmaranteAmarante do MaranhãoMaranhão
TV AratúSalvadorBahia
TV BorboremaCampina GrandeParaíba
TV Cidade VerdeTeresinaPiauí
TV DifusoraSão LuísMaranhão
TV DifusoraImperatrizMaranhão
TV DifusoraAçailândiaMaranhão
TV DifusoraSanta InêsMaranhão
TV Sinal VerdeCaxiasMaranhão
TV DifusoraChapadinhaMaranhão
TV DifusoraCoroatáMaranhão
TV DifusoraBarra do CordaMaranhão
TV DifusoraPedreirasMaranhão
TV DifusoraBarão de GrajaúMaranhão
TV DifusoraBacabalMaranhão
FCTV CodóCodóMaranhão
TV JangadeiroFortalezaCeará
TV JornalRecifePernambuco
TV JornalCaruaruPernambuco
TV Ponta NegraNatalRio Grande do Norte
TV TambaúJoão PessoaParaíba
TV Em TempoManausAmazonas
TV Em TempoParintinsAmazonas
CEGRASAItacoatiaraAmazonas
TV Seis LagosSão Gabriel da CachoeiraAmazonas