SixDegrees.org is a charity led by actor, musician, and philanthropist Kevin Bacon. Launched on January 18, 2007, the organization builds on the popularity of the "small world phenomenon" by enabling people to become "celebrities for their own causes" by donating to or raising money for any charity in the United States. In March, 2014, the organization celebrated the 20th anniversary of the Six Degrees of Kevin Bacon game by announcing plans to connect local changemakers with recognized celebrities through "drop-ins" and "shout-outs". Grassroots causes can submit events directly through the site and celebrities can contact the organization for help finding a cause anywhere in the world.
History
To launch SixDegrees.org, Bacon attended the opening weekend of the Sundance Film Festival in Park City, UT, where he and other celebrities encouraged charitable giving. By 2010, when Bacon was honored for his charitable activities by the Broadcast Film Critics Association, SixDegrees.org had raised nearly $3 million. Speaking at a Make a Difference Day appearance in 2012, Bacon explained that he had initially disliked the "Six Degrees of Kevin Bacon" game when it first became popular, but later decided that he should make use of its popularity for something positive that would carry his personal brand, and he joked, "I didn't really like the sound of The Footloose Foundation." Kevin Bacon headquartered SixDegrees.org in Alexandria, Va. During the first three weeks over 87,000 dollars of donations were generated on the site.
Business model
Kevin Bacon was influenced to start SixDegrees.org because of a game called Six Degrees of Kevin Bacon. This game was made up to link Kevin Bacon to another arbitrarily-chosen actor. In this game an actor is selected at random and in six connections or less this actor is linked to Kevin Bacon. Bacon realized he could do the same thing with charitable organizations. Kevin Bacon used this ideology of linking celebrities to charities to create the business model of SixDegrees.org. The mission of SixDegrees.org is social networking with social consciousness. The goal of SixDegrees.org is to use celebrities pre-existing social media platforms to gain exposure on charitable organizations within their communities. Kevin Bacon's goal is to encourage everyone to be a celebrity and start their own movement.
Success stories
Kevin Bacon matched the top six non celebrity fundraisers with 10,000 dollars during SixDegrees.orgs first year. Other companies began to take notice of this generosity. The clothing company Hanes provided a 10,000 dollar grant to six charitable organizations they found inspiring. These include Saving Georgia Dogs, Dachshund Rescue of North America Inc, Saving Shelter Pets Incorporated, Kat5 Animal Rescue Inc, Animal Action Rescue, and Maine People's Resource Center.
