The song was then re-recorded a year later by American group The Invitations in a black soul style, and released on Dynovoice Records a year later. This version also failed to chart. The song was then forgotten and became 'rarer than a green dog', according to one source 'no one had actually seen a copy or heard it', and it was only 'rumoured to exist'. It is unclear whether it ever obtained any radio play at the time of its release. In the 1970s, this song was rediscovered by Ian Levine while in Miami and became an extremely popular dance track in Northern soul clubs in England, and was subsequently re-pressed in the UKunofficially. Even though the song was nominally about skiing, many of those in the clubs interpreted some of the lyrics as drug references, perhaps a reason for its popularity. The Invitations consisted of Roy Jolly, Billy Morris, Robert Rivers, and Wilson 'Gary' Gant. The group also recorded 'What's Wrong With Me Baby', 'Written On The Wall', and 'Hallelujah', none of which were successful, however 'What's Wrong With Me Baby' did receive some radio play in the US on release and was also used in the Northern soul subculture in the UK later on.
Wigan's Ovation version
In an attempt to capitalise on the song's popularity in the Northern soul subculture and 'put Northern Soul on the music map for the industry', Russ Winstanley met up with a pop group from Wigan called Sparkle, who renamed themselves Wigan's Ovation and covered the song in 1975. On 20 March 1975, the band performed the song on Top of the Pops, and went on to perform on the show 13 times. They appeared in baggy trousers decorated with Northern soul badges, and the performance was widely derided as 'uncool' and 'an imitation'. This recording was extremely controversial and was widely panned by those in the Northern Soul scene, who described it as a 'terrible cover version of The Invitations' classic', 'trash', 'bad for Northern Soul', ' embarrassing novelty single', 'crassly commercial', 'selling out', 'horrible', 'even worse than Footsee', 'dire', 'awful', 'annoying', 'our Vietnam flashback moment', and 'a fucking travesty'. 'Furious' enthusiasts were 'disgusted' that their cover had been blown and particularly disliked the fact that the band's name contained the name of their town, as for many people this performance was their first encounter with the subculture which had previously been kept underground, and many in the industry see the release of this record as a pivotal moment in the decline of Northern soul. Indeed, soon after the release of this record, attendance at the Wigan Casino rapidly increased forcing the venue to stop accepting new members, many of those attending only recently becoming aware of the subculture through the television broadcast. Stuart Maconie described the song as 'a bland, modernised, easier to licence version of a classic Northern tune originally by US artists', and said it 'really stuck in the purists' craw even then'. Even though the recording 'horrified the purists', the song entered the UK singles chart and reached a peak of number 12 on 15 March 1975, and stayed in the chart for 10 weeks. The band had later hits with 'Per-so-nal-ly' and 'Super Love', reaching 38 and 41 in the UK charts respectively, however this did not stop the band splitting up in 1976. The band then reformed in 1977 and continued performing until the suicide of their manager in 1984.
