Smart (cigarette)


Smart is an Austrian brand of cigarettes, currently owned and manufactured by Austria Tabak GmbH.

History

Smart was created on September 7, 1959 as a filter cigarette in Austria. By mid-1962 it became the second most popular cigarette brand in Austria and finally in 1968 it ousted the brand Austria 3 from square one in terms of popularity. The "export" was itself banned in 1975 from the market.

Packaging

The design of Smart Export was created in 1959 in Austria and is attributed to tobacco plants. The black box with the white and golden strokes, the globe and the maxim "semper et ubique - always and everywhere" designed on behalf of the graphic artist Heimo Lauth. His design is based on that of Emanuela Delignon for the precursor brand "Smart" from 1955 onwards.

Dissemination

Smart still is quite a popular brand on the Austrian market, because it is relatively inexpensive. A 20-pack of the varieties "Smart Export", "Smart Export White" and "Smart American Blend 100" cost €4.70.

Artist name

The avantgardist artist Valie Export chose her stage name very early in terms of the graphically represented Weltbekanntheit of the brand. In 2017, Valie opensedher let-out archive in the former Linz Tobacco Factory export center.

Markets

Smart cigarettes are sold in the following countries: Finland, Germany, Austria, Switzerland, Slovakia, Estonia and Turkey.

Products