Smart Communications, Inc., commonly referred to as Smart, is a wholly owned wireless communications and digital services subsidiary of PLDT, Inc., a telecommunications and digital services provider based in the Philippines. The company has 58.3 million mobile subscribers on its GSM network as of 2017, under the brands Smart, Sun, and TNT. Smart's wireless broadband subscribers number 3.8 million under the brands Smart Bro and Sun Wireless Broadband. Smart offers commercial wireless services through its 2G, 3G, 3.5GHSPA+, and 4GLTE networks, with LTE-A currently being deployed in key areas in the Philippines. It has recently entered the research and development phase for its 5G services. Smart's terrestrial wireless telephony service is being complemented by its satellite communication services Smart Sat and Marino which also serve the global maritime industry. The company has introduced wireless offerings such as Smart Money, a mobile electronic wallet that also enables its SMS-based money remittance service Smart Padala. It has also been recognized for introducing the world's first over-the-air electronic prepaid loading service called Smart Load. One of its services, PasaLoad, allows its users to pass phone credits to other Smart prepaid accounts through SMS.
History
Early history
Anticipating the liberalization of the telecommunications industry in the Philippines a group of Filipino investors led by Orlando B. Vea and David T. Fernando organized Smart on January 24, 1991. The company obtained its congressional franchise in April 1992 and was granted a provisional authority to operate a mobile cellular service in May 1993. In December 1993, Smart commenced commercial operations of its cellular service. By then, Smart had drawn in partners. These were: First Pacific, a Hong Kong-based conglomerate through its Philippine flagship Metro Pacific Investments Corporation and Nippon Telegraph and Telephone of Japan. In compliance with the government's telecommunications program, Smart established a local exchange service in the cities and provinces assigned to it under the "service area scheme." The Company also obtained licenses to provide international gateway, paging and inter-carrier transmission services.
2000s
On March 24, 2000, PLDT completed its share-swap acquisition of Smart, making Smart a 100%-owned PLDT subsidiary.
2010s
In February 2011, Smart unveiled the Netphone, its own line of Android-compliant smartphones designed for emerging markets at the GSMAMobile World Congress in Barcelona, Spain. The Netphone was introduced as the world's first smartphone backed by an operator-managed platform. On August 25, 2012, Smart launched the Philippines' first 4G mobile broadband commercial service running on LTE technology. On April 13, 2016, Smart introduced the first commercial LTE-A Service in Boracay, Aklan. On June 13, 2016, Smart and its parent company PLDT unveiled their new logos and identity as part of the company's continuing digital pivot. In February 2017, Smart and parent company PLDT signed a memorandum of understanding with China-based Huawei Technologies "to shape the strategic and commercial development of the 5G ecosystem in the Philippines". In October 2018, petitioners asked the Supreme Court to stop Globe and Smart from using the 700 MHz and Smart announced that they were working to fix its slow internet service.
Radio frequency summary
Esports
Smart and its parent company PLDT launched Omega esports, a professional esports team for Dota 2,, and Tekken 7 that competed in the 2019 The Nationals. It is also a major sponsor of esports events in the Philippines such as the previous MSC 2019.
