Snack Brands Australia


Snack Brands Australia is one of the largest suppliers of snack foods in Australia and acts as the main competitor to the long established The Smith's Snackfood Company. The company was formed in August 1998 and is owned by parent company Snack Foods Limited. The company was acquired by Universal Robina Corporation in 2016.

History

In 1998, The Smith's Snackfood Company was acquired by Frito-Lay. Because these were the two largest producers of salty snack foods in Australia, Frito-Lay agreed with the Australian Competition and Consumer Commission to divest a range of brands to ensure adequate competition, including
Additionally, several manufacturing facilities were released including plants in South Australia, New South Wales and Victoria. This package was named 'Snack Brands Australia' and was sold to Dollar Sweets Holdings.