"So Into You" is a song performed by Canadian singer Tamia from her self-titled debut album Tamia. It was written by Tamia, Tim Kelley, and Bob Robinson, with production helmed by Kelley and Robinson under their production moniker Tim & Bob. The song is built around a sample from "Say Yeah" by American soul band The Commodores. Due to the inclusion of the sample, its writers Lionel Richie and Ronald LaPreads are credited as songwriters. "So Into You" is a mid-tempo R&B song with lyrics describing the protagonist's feelings of love for her partner. The song earned generally positive reviews from critics and was noted for Tamia's more restrained and seductive singing technique. It was released as the third single from the album on June 23, 1998 and became an R&B hit, peaking at number seven on the US BillboardHot R&B/Hip-Hop Songs. The song's music video was created by Harvey White and premiered on American TV in June 1998. It received a Directorial Debut of the Year nomination at the MVPA Awards. Since its release, "So Into You" has often been performed on Tamia's concerts and tours, including The Verizon Ladies First Tour in 2004 and the Single Ladies Tour in 2012.
Background and release
In the early 1990s, Canadian singer Tamia was offered a record contract with Quincy Jones' Qwest Records and shortly thereafter started work on her debut album. While recording the album, several singles with Tamia as a featured performer were released, all gaining attention. Her debut single "You Put a Move on My Heart", "Slow Jams" and "Missing You" all earned Grammy Award nominations, making Tamia one of the most anticipated new R&B singers in the US. The publicity increased the expectations on Tamia's self-titled debut album Tamia which was released in April 1998. The album's release was preceded by its lead single "Imagination", which peaked at number 12 on the Hot R&B/Hip-Hop Songs chart, and "Falling for You" which was released as the album's second single in Japan only. "So Into You" was released as the album's third single on June 23, 1998. Fellow R&B singer Brandy originally recorded a demo version of "So Into You", with Mario Winans providing background vocals.
Music video
A music video for "So into You" was directed by Harvey White and filmed from May 16–19, 1998. The concept of the video was based on Tamia and Grant Hill having to be in a sort of long distance relationshipat the beginning due to his travel. The video starts with Tamia lying on a couch. Then, people are seen walking down a hallway, and enter Tamia's room. Then, it reveals that she and her friends were having a party. Several scenes later change to Tamia in several different rooms, singing the song. The video ends with Tamia's friends leaving, Tamia lying down on her bed, and then her standing in the center of a room. Nicole Richie, Lionel Richie's daughter, plays one of Tamia's friends in this music video.
In 2003, American rapper Fabolous sampled the song in his "Into You", with Tamia performing its hook.
In 2015, Childish Gambino covered the song for Australian radio station Triple J's weekly segment Like a Version.
In 2016, Australian EDM duo Odd Mob along with vocalist Starley covered the song. The cover spent seven weeks at number one on the ARIA Club Tracks chart.
In 2016, Candace Boyd and rapper French Montana released the song "Damn Good Time", which sampled this song.
In 2017, Australian musician Nai Palm covered the song on her debut album Needle Paw.
