Somethin' Else (content agency)


Somethin' Else is a London and New York content agency founded in 1991 by Jez Nelson, Chris Philips and Sonita Alleyne. The company's first production was the Gilles Peterson Show, created for the UK's independent radio network in 1993. The agency specialises in content strategy and production across video, television, audio and social media. In 2017 it was the only company in the UK to feature in Campaign Magazine's School Reports and Broadcast Magazine's Top 100.
It is the BBC's biggest multi-platform supplier, currently producing over 35 weekly radio shows, television for BBC 4 and iPlayer and creating social media for the BBC's music radio brands.
Past and present clients of Somethin' Else include the BBC, TOPMAN, The Economist, Channel 4, Sky Arts, Interflora, Swarovski, ITV, Penguin Random House, Red Bull, Boots UK, Porsche, Chivas Regal, FIAT, Nissan, Wrigley, Rolls-Royce and The British Phonographic Industry.
Notable Somethin' Else productions include Kermode and Mayo's Film Review, Gardeners' Question Time, social media for The BRIT Awards and ITV and TV hits Guitar Star, The Ronnie Wood Show and Brian Johnson's A Life on the Road.

People

Somethin' Else's board is Jez Nelson, Steve Ackerman, Paul Burdin and Ben Kerr. The chairman is Tom Barnicoat and Jon Wilkins and Lindsey Clay are non-executive directors.

Selected projects

Radio and podcasts

Somethin' Else has won Cannes Lions, eight BAFTA awards and multiple Sony Radio Academy Awards. They were awarded Children's Company of the Year award in the 2013 and 2015 Children's BAFTAs. In 2016, the agency also won a Marketing Week award for 'Most Compelling Content' for their game Silverpoint for Absolut Vodka, and a Broadcast Digital Award for Best Social Media Campaign for its work on the BRIT Awards.