The video of the song is influenced by reality shows like Pop Idol, and is one of the few with two different endings. An interactive version of the video was created to run onSky Digital by weapon7 where viewers could vote through the red button and discover the backstory of the participants. A spokesman for Williams told the Daily Mirror, "We wanted to find someone with the 'essence' of Robbie to perform the new track in the video – it could be a woman." At the start of the video, fans from all over Europe try to impress judges during the audition stage of fictional reality showManufactured Miracles; one of the members on the selection panel is Williams' real-life father Pete Conway. Several contestants are put through to the next round, but only three emerge finalists: actor/singer Peter Caruana from Manchester, and students Rebecca Durrant and Bjorn Wenner from Essex and Hamburg respectively. They are groomed by a choreographer and singing coach, and given makeovers by stylists whilst experiencing the celebrity status lifestyle, with an interview at Capital FM and a stay in a luxury hotel before competing in the live shows, with each finalist representing a different stage in Williams' career. Two versions of the video were filmed. In the first, viewers are asked to vote at Williams' website for who they thought was the best performer. The second version of the video ends with the winner receiving a trophy before meeting Williams who sits at a bus stop reading a newspaper with the headline "Robbie For a Week: Back to Reality for Final Three"—a reference to how several reality stars have been abandoned by their once-loyal fans and management following their brief success. The Manufactured Miracles winner varies from country to country—in the United Kingdom, Peter is revealed as champion—and during filming none of the 'contestants' were aware they would meet Williams, making their surprise genuine. Rebecca Durrant, who later became a police officer, told the Sunday Mirror the experience put her off fame stating "After I filmed the video I realised I didn't want to face the pressure, the secrecy, the non-stop filming and constant hair and make-up touchups... the closest I get to singing now is karaoke in my local pub." Similarly, in an interview with the Salford Advertiser, Peter Caruana stated, "I decided it was time to give Robbie a rest – he's been good to me, but enough is enough. In a way I think it has held me back and I really want to get back to treading the boards, because that's what I trained for." He has since featured in commercials for Chicago Town Pizza as a Simon Cowell lookalike.
Formats and track listings
These are the formats and track listings of major single releases of "Something Beautiful". UK CD
