Narcissistic gigolo Nikki lives in Los Angeles, drifting from one relationship to another without a steady job or even a place to live. He preys on women who can provide for him. After meeting Samantha at a club he moves in with her, using his looks and sexual prowess to keep her happy. Before long, however, Nikki starts cheating on Samantha, first with his friend Emily, then with Christina, whom he met at another party. Emily disapproves of Nikki's free-wheeling lifestyle and has expressed a desire for a relationship, but Nikki has no real interest in her except for her wealth. Samantha catches Nikki with Christina, but they come to an uneasy arrangement where she will ignore his infidelity. While Samantha is out of town, Nikki meets a waitress named Heather. He enlists his friend Harry to help him get Heather interested, but she does not fall for his charms. Although he eventually gets a date with her, she abandons him midway through the date. Soon after, Heather unexpectedly shows up in Nikki's pool and they end up having sex. The next morning Nikki is moving Heather's car and realizes it does not belong to her but to her "boyfriend", after she told him she was single. Nikki throws her out in anger. However, he cannot stop thinking about her, and his obsession frustrates Samantha to the point that she gets fed up and throws him out, quickly taking him back. Nikki, however, leaves on his own accord, still enchanted by Heather. Nikki searches for a place to stay, but has a falling out with Harry and cannot get into the parties he once did. He runs into Heather at a swanky hotel, and she admits that she was only interested in him because of his house, believing him to be rich. It transpires that she is the same as Nikki, scamming rich men for money in the same way he does with women. She lets him move in with her and her stoner roommate Eva and they begin dating, though Heather continues to scam and hustle, with some reluctant assistance from Nikki. One day, an upset Heather reveals to Nikki that she just broke up with her fiancé because she is in love with Nikki. She further tells him her fiancé's family owns the New York Rangers and that he is the one who has been paying her bills and living expenses. Nikki, who has also fallen in love with Heather, is nonetheless angry that she kept her engagement from him, and leaves the house in a huff. When he returns he only finds a note that says she has left for New York City. At Eva's urging and with Harry paying for the airfare, Nikki follows her. He finds her at a plush penthouse and begs her to come back to LA with him. She refuses, telling him she cannot afford to let him chase his fantasies around while she runs down the funds they would need to live. He then proposes to her, but she tells him that she is already married, breaking his heart. Heather says that she cannot get a divorce because she needs a marriage with stability and financial security. Her husband returns home and Heather passes Nikki off as a grocery boy, dismissing him. Nikki returns to LA, finally seeing that life is worth the struggle, getting an honest job delivering groceries and living with Harry. He delivers groceries to Samantha's house, where they are picked up by the kept man who has replaced Nikki. The ending credits show Nikki feeding a mouse to Harry's African Bullfrog.
Spread received generally negative reviews from critics. At Rotten Tomatoes, based on 59 reviews, the movie rated an aggregate score of 21% positive reviews, noting that, "Despite occasional detours into surprisingly dark territory, Spread overall is an ineffectual celebration of vacuous Los Angeles high life rather than a deconstruction of it."
Box office
The film was released on August 14, 2009. At the box office, the film grossed $12,032,983, of which $250,618 was from North America.
