Steve Rocco
Stephen Salvadore Rocco is an American businessperson and skateboarder. He founded World Industries with Rodney Mullen. He has since sold the company and is currently retired.Career
Rocco is an important figure in the early popularity of street skateboarding in the 1990s. His ads were direct messages to the consumer in words that resonated with the skateboarders of the time. He is the co founder of Blind, 101, Plan B and Duffs.
Rocco is the subject of the theatrically released 2007 documentary The Man Who Souled The World.
