StormFlower


StormFlower is a fragrance promoted by British singer-songwriter Cheryl, released on 21 August 2014.

Background and development

In May 2014, Cheryl announced her plans to release her first fragrance. She further announced the scent's name as StormFlower, after unveiling the fragrance's promotional ad.

Packaging and scent

StormFlower's promotional campaign was directed and shot by photographer Rankin.

Release

Promotion

Cole launched StormFlower on 23 July 2014, at a launch party in central London. A television advert was unveiled in July 2014 to promote the fragrance.

Response

StormFlower broke sales records following its early release to The Perfume Shop, outselling rival scents from Rihanna, Britney Spears and One Direction.

Products

The products for StormFlower: