The Sunday Sport was founded in 1986, the first issuefor sale was dated 14 September 1986. Its original publisher was David Sullivan. Advertising in the Sunday Sport was once the responsibility of Sullivan's protegee Karren Brady, who later became managing director of Birmingham City Football Club and vice chairman of West Ham United. Sullivan sold the paper to Sport Newspapers, but had to give them a £1.68m bailout in 2009. The last editor was Nick Appleyard, appointed in September 2007. His predecessors included Dominic Mohan, Michael Gabbert and Paul Carter. Its sister daily title, Daily Sport, began publication in 1991, but ceased publication and entered administration on 1 April 2011. One of the creditors was Richard Desmond, who had refused to print the title because of outstanding debts. However, it returned on 8 May, after being reacquired by its original publisher David Sullivan for £50,000. The paper appears three times a week as Midweek Sport, Weekend Sport and Sunday Sport, through his company Sunday Sport Limited. It has always possessed a salacious edge, copying The Suns Page 3 feature, but with female nudity on more pages. Following the departure of editor in chiefTony Livesey in August 2006, the paper moved towards increasing its show business content. Most issues come with a free gift, which have included pints of lager, downloads, sex DVDs and tomato ketchup squeezy holders. The Daily Sport and Sunday Sport helped launch the careers of many Page 3 models, including Louise Hodges, Linsey Dawn Mckenzie, Solange Hop, Cherry Dee, Zoe Parker, Josie Shaw and Dani Thompson.
In October 2013, shortly after the Daily Mail had run a controversial story about the Marxist academic Ralph Miliband allegedly hating Britain, the Sunday Sport ran a story about Ralph Miliband allegedly killing a kitten in 1944. "Eunice Clark" said, Ed Miliband later read from the article and "recorded a tongue in cheek video message" for a Spectator Parliamentarian of the Year award in November that year, pledging to "battle" the "scurrilous story". Barely stifling his laughter, Ed Miliband said "Now my friends, that is the kind of stuff I have to deal with, sorry I can't be with you".
