SuperM
SuperM is a South Korean pop group formed in 2019 by SM Entertainment and Capitol Music Group. The group consists of seven members from four SM Entertainment boy groups: Taemin from Shinee, Baekhyun and Kai from Exo, Taeyong and Mark from NCT 127 and Ten and Lucas from WayV. On October 4, 2019, the group debuted with their self-titled EP, which entered the Billboard 200 at number one, making SuperM the second South Korean group in history to top the US album chart, as well as the first Korean act to do so with their debut release. Their debut single, "Jopping", is among Billboard’s Critics' picks of "25 Best K-pop Songs" of the year.
History
All members of SuperM were assembled from existing boy groups under SM Entertainment. Taemin had been an active artist since the age of 14 when he debuted as a member of Shinee in May 2008. Baekhyun and Kai debuted as members of Exo in April 2012. Taeyong, Ten, and Mark debuted as members of NCT in April 2016. Lucas debuted in January 2018 as a new member of NCT. For NCT sub-unit activities, Taeyong and Mark were added to NCT's Seoul-based sub-unit, NCT 127, in July 2016. Mark also debuted as a member of NCT's former teen-aged sub-unit NCT Dream in August 2016. Ten and Lucas were added to NCT's China-based sub-unit, WayV, in January 2019.In 2019, before the official announcement of SuperM's debut, there had been rumors that SM Entertainment was planning to debut a "K-pop Super Boy Band". On August 7, 2019, Capitol Music Group chairman Steve Barnett and SM Entertainment founder Lee Soo-man officially announced the group as SuperM at Capitol Congress 2019. The "M" in SuperM stands for both Matrix and Master, with each member already an established star in their own bands. The teaser revealed the members of the group, with each having performance, vocal, and rap abilities. Described as "the Avengers of K-pop," the group is focused more on performance-based music. SM A&R executive and director Chris Lee stated that the group was in the works for around a year, and felt the analogy to the Avengers was apt because according to him, "Each Avenger has their own group and Iron Man has his own movie and Thor has his own, but together, they have an even greater synergy, so like that the members will pursue their own careers and own groups but also join together with synergy - a positive one."
Audiences and followers had mixed opinions on the project at first, with some fans enthusiastic for the band's debut following the release of the first teaser at Capitol Congress 2019, while others were concerned about SM Entertainment prioritizing their established groups, Exo members establishing solo careers before their mandatory military service, and the group debuting in the United States rather than starting with Korean promotions. Writing for MTV News, Caitlin Kelley opines that "the biggest takeaway from the backlash is that it's not that easy to combine the powers of multiple fandoms," and felt that the group's structure might be complicated for American audiences, although she noted that "the fact that SuperM trended worldwide for several hours shows potential. That level of engagement means that there is widespread interest in the group — now it's just a matter of turning public opinion around." Kate Halliwell of The Ringer wrote, "plenty of people support several groups within the K-pop genre at large, and it makes sense to target them whenever possible...but the toxic side of fandom is difficult to escape." She adds that the formation of the group "once again how online backlash is inevitable, and often overwhelming, when it comes to navigating multiple K-pop fandoms at once," although she felt that the formation of the group " a rising tide in Western K-pop demand."
SuperM promoted their debut album both in the United States and in South Korea. Several teasers for the group were posted in SuperM's various social media channels. The group filmed their debut music video in Dubai in August 2019. The group's self-titled debut EP was released on October 4, with the instrumental of one of the album's songs, "I Can't Stand the Rain", released on August 28. SuperM's lead single, "Jopping", was released alongside its music video on the same day as the EP. The EP debuted at number one at the Billboard 200 albums chart, with 168,000 equivalent album units in the week ending October 10.
SuperM had their debut concert at the Capitol Records Building in Los Angeles on October 5, and made their television debut on The Ellen DeGeneres Show on October 9. The group then started to embark on their first tour, We Are the Future Live, with ten dates in North America from November 2019 to February 2020. The tour was extended to Latin America and Europe, with three tour dates in February 2020. The group sold-out their stop at the second largest in-door arena in the UK at O2 Arena, among others. Their Tokyo Dome concert, which was initially scheduled for April 23, was indefinitely postponed due to the COVID-19 pandemic. The group participated in the online concert series, One World: Together at Home, on April 18, to support the COVID-19 Solidarity Response Fund from the World Health Organization, as well as promote social distancing. The group performed an unreleased song, "With You," from separate locations.
In April 2020, SuperM became the first group from SM Entertainment to hold a live online concert - jointly organised by SM Entertainment and Naver, as part of the world first online-dedicated live concert series Beyond LIVE. In their concert on April 26, they performed songs from their debut album as well as new tracks from an upcoming unannounced release, playing to a live audience of more than 75,000 paying real-time viewers from more than 109 countries. The revenue from this online concert, from pure ticket sales excluding merchandise, has been estimated to be $US 2 million.
Endorsements
SuperM were announced as global ambassadors for Korean Air in November 2019. On November 4, the group was featured alongside SM labelmate BoA in Korean Air's safety video, which was added to all Korean Air flights on the same day. The song featured in the video, "Let's Go Everywhere," was released on November 18, and proceeds of the song will be donated to Global Poverty Project's Global Citizen campaign.Following their safety video feature, the group was also advertised through a livery sported by Korean Air’s Boeing 777-3B5, with registration HL8010. The livery is a picture of the group’s 7 members with the group’s name logo below it, and is situated at the back part of the aircraft. With the aircraft usually plying the Incheon-Atlanta-Incheon, Incheon-London-Incheon, and Incheon-Manila-Incheon sectors, SuperM has received international recognition through the various destinations where the aircraft flies to.
Members
- Baekhyun – leader
- Taemin
- Kai
- Taeyong
- Ten
- Lucas
- Mark
Discography