SuperValue


SuperValue is a chain of locally owned and operated supermarkets in New Zealand, established in 1964. The stores are operated under franchise agreements, with franchise and group operation controlled by Wholesale Distributors Limited. WDL is a subsidiary of Woolworths NZ, which is a division of Woolworths Limited. There were about 40 SuperValue stores across New Zealand in November 2018.

History

SuperValue's timeline:
The 1964 opening of the first SuperValue store was at a turning point when New Zealand started adopting the supermarket concept from overseas. At the time this was different for New Zealand consumers, whose usual style was picking weekly groceries from many outlets.
SuperValue started out as SuperValu, with no ‘e’, but following an uproar from customers about the spelling that it was quickly changed.

50 year anniversary

In 2014 SuperValue reached the milestone of 50 years in business after 1964 the opening of the first store in Opawa, Christchurch. The company celebrated this by running a ‘Celebrate and Win’ competition, giving customers the chance to win one of five prizes of SuperValue gift cards loaded with $5,000 when they spend $20 or more.

SuperValue Community Cash

SuperValue Supermarkets run a Community Cash scheme which is designed to provide donations to community groups or individuals from within and around the area of the store that is making the donation. Each month every SuperValue Supermarket owner will make a donation of $200 to a community group or deserving individual.