The show would begin at noon with Supe's On!, an hour-long warm-up to the movies, with two Three Stooges shorts, and usually a Laurel and Hardy short as well. Superhost would appear during commercial breaks, cracking jokes, showing skits, and talking to the TV audience. Superhost greeted fans with his famous "Hello, dere" and follow with sketches like "The Moronic Woman" "Caboose Supe", and "Fat Whitman". His most famous sketch was a music video based on the popular trucker song "Convoy". He was also known for referring to the movies as "flicks" as in "Let's get back to da flick." After Supe's On, he would host an afternoon of films under the Mad Theater banner. Generally two films were shown, going from 1 to 4 p.m. The movies would be old horror films like Frankenstein or Japanese monster movies such as Godzilla. As the 1980s went along, with WCW Worldwide Wrestling and other more contemporary syndicated weekend programming becoming available, the show began getting trimmed down for time. First to the Supe's On hour plus one movie in 1985, then in 1987, the entire show was shortened to one hour under the Supe's On! banner, with Superhost appearing during commercial breaks during one episode each of The Munsters and Batman from 11 a.m. to noon. From 1988 until its finale in December 1989, the show was then changed to an hour of Three Stooges shorts, and Superhost appearing during commercial breaks, all under the Supe's On with the Three Stooges! banner from 11 a.m. to noon
Other roles
In addition to playing Superhost, Sullivan was a longtime floor director and staff announcer for WUAB, and without the Superhost costume, also occasionally hosted the daily afternoon Prize Movie, when usual host John Lanigan was off. Even post Superhost, he would continue to fill in for Lanigan until Sullivan retired in 1993. He also filled in anchoring news breaks during the primetime Star Movie when usual anchor Gary Short was off. Sullivan had come to WUAB with some news background, as prior to his career at WUAB, Sullivan worked as an announcer and news reporter for WGARAM 1220 in Cleveland. Among the major stories Sullivan had covered at WGAR were the Hough Riots. Sullivan appeared in a few skits for WJW's Hoolihan & Big Chuck Show over the years, notably in one installment of the popular "Soulman" sketch of the 1970s. Despite being on a rival network, Sullivan has stated they were good guys and never direct competition to his show. In a story Sullivan liked to tell, he would sometimes be pressed into service on a Friday night when taping the Superhost show, and have to also do the live news breaks. So he'd quickly put on a jacket, shirt, and tie to do the news, while under the desk, he'd still have his Superhost costume on. He served in this capacity until 1988, when WUAB began their nightly Ten O'Clock News newscast. Sullivan would later joke that "it took an over thirty person news staff to replace me".
